Kelsey Local Media Blog
As many in our interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce...we could go on for days. At BIA/Kelsey's ILM West 2012 conference in…
For many of us, the Marchex story has been a difficult one to understand. But now the fog is lifting. Today, Marchex announced it is pursuing a split into two companies. The move spins off the company's domains and clicksbusiness…
On today's Q3 earnings call, DexOne CEO Alfred Mockett made it clear that bundles are central to Dex's hopes of arresting its revenue declines. The company grew its digital bookings by 26 percent in Q3 and expects to end 2012…
I had the opportunity to speak with the CEO of San Francisco-based Moolah Media, Shawn Scheuer, about their focused approach to driving leads via mobile ads, landing pages and content. Moolah Media has pioneered a mobile ad platform with the…
American Express is seeking to move beyond its narrow image as a blue chip premium credit card company, and open the doors to new business opportunities, customers and revenues. Its ticket? The group of emerging payment products and services --…
Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow…
The Yellow Pages industry won a big victory yesterday when the U.S. 9th Circuit Court of Appeals struck down Seattle's tough opt-out ordinance in a unanimous decision. The court based its decision on the finding that print directories offer more…
The Asian Directory Publishers Association's annual conference next month in Thailand has assembled an impressive list of international industry leaders to take a hard look at the challenges of transformation directory organizations. ADPAI represents search and directory companies throughout Asia…
Our BIA/Kelsey events are intense things to develop and produce. We love to do them. The next one is ILM West, which is Dec. 4-6 in Los Angeles. The programming for these don't come out of thin air, of course.…
I am here in Boston having just finished giving a lunchtime talk on mobile commerce to the Outdoor Industry Association, gathered here for its annual Rendezvous conference, which has drawn more than 350 outdoor retailers and manufacturers. They are offering…
That headline will get some pushback as AT&T has received less than desirable consumer feedback for wireless, telecom and U-Verse service. But the company is taking steps to improve that image -- at least if my recent experience is any indication. After…
Among the many headlines that emerged from SMB Digital Marketing 2012 (CRM, digital loyalty, performance marketing), one that caught the attention of most in the room was the research return that social ROI is shifting dramatically toward customer acquisition. In…
Before too many days pass in travel recovery mode, I wanted to get some of my thoughts down from BIA/Kelsey's sessions at the EASDP Congress in Toledo Spain on Friday. As background, we programmed and ran the second day of…
The "Making Sense of Mobile Advertising for SMBs" panel at SMB Digital Marketing 2012 was aptly named, as the mobile needs of small businesses vary widely by category and level of sophistication, among other dynamics. Dick Larkin (VP, American Marketing…
Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…
Facebook’s Fred Huang spoke about the SMB mission with Facebook at SMB Digital marketing today in Chicago. He noted that the SMB product roadmap is about helping them spend less time managing their page, make it easier to have their…
Google’s role in the SMB Digital Marketing community is huge, and at SMB Digital Marketing in Chicago today, two Google execs described some of the company’s activities that have impacted SMB marketing. Speaking on reseller side as an exec in…
The success of the deals space and emergence of big data has opened the door to transactional marketing that drives new revenue for businesses. Key revenue streams are emerging such as monthly/annual fees, commissions for loyalty business, bounties for new…
Constant Contact CEO and "Engagement Marketing" author Gail Goodman made a pretty direct pitch to those attending SMB Digital Marketing to partner with her company to build out a social contact management system, which she describes as the "rich social…
While SEO may still have a somewhat murky reputation (many still don't know what it is), the fact is SEO is now a big business that will only get bigger, and it drives very strong ROI for small businesses, with…
