Kelsey Local Media Blog
If you're planning to be at next week's NAB Show in Las Vegas, please look us up. During A Fireside Chat with Facebook and Google: Partnerships and New Ventures, I will interview Kay Madati from Facebook; and Bright Parks and…
The Long Tail in advertising may be SMB-centric. The Short Tail may be ad agency centered media buying, which only go to the Top 100 sites on the Web. If that's the case, the "Mid-Tail" comes from local publishers, suggests…
Primitive (and perhaps misleading) estimates on effective ROI have driven many local publishers up the wall. During Yelp's IPO period, one analyst suggested that it cost pizza shops almost a hundred dollars in advertising on Yelp for every pizza sold.…
Significant news in the online presence/reputation management space came across the wire at BIA/Kelsey's Leading in Local conference last week in Boston, as VendAsta announced $8.25 million in Series B funding to accelerate the company's holistic identity/reputation/social management solution. In…
The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows…
Yellow Media's longtime CEO Marc Tellier is stepping down and the company is seeking a replacement who can lead it through a full transformation to digital. Tellier has been at Yellow Media's helm since October 2001. He has agreed to stay…
Tuesday at BIA/Kelsey's Leading in Local Conference, HubSpot CEO Brian Halligan emphasized that the local marketing game has changed - dramatically, secularly. Traditional "push" marketing techniques (usually requiring large budgets) no longer resonate with many consumers. Rather, small/medium businesses must…
Deals are still going strong but are never going to be the principal promotional channel for the vast majority of businesses, noted Deal Current President Patrick Dillon, who was speaking March 20 at BIA/Kelsey's Leading in Local conference in Boston.…
Sabrina Alimi, IAB's senior manager of Industry Initiatives spoke today at BIA/Kelsey's Leading in Local Conference. Alimi reported that, "IAB's Local Committee has been looking at three areas - local search; mobile location; and data transparency." For local search, the…
Today at BIA/Kelsey's Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio's sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem. CBS has moved aggressively into…
This afternoon at BIA/Kelsey's Leading in Local BIA/Kelsey launched its version of the Shark Tank start up competition, the LOCAL Liftoff Awards, where three finalist companies gave a short pitch, followed by a brief grilling by celebrity judges Randy Parker, the…
This afternoon at BIA/Kelsey's Leading in Local, David Kidder, serial entrepreneur, angel investor and author of the "Start-up Playbook" offered some tips that separate the truly great entrepreneurs from the also-rans. Some of his advice includes: * Don't do things you…
Native advertising was on stage today at BIA/Kelsey's Leading in Local Conference. Chris Cunningham, CEO, appsavvy and Jeff Moriarty, VP Digital, The Boston Globe spoke to reimagining advertising by integrating ads and content for a seamless experience. Cunningham spoke to…
Traditional media is in the throes of transformation, seeking to diversify beyond legacy models and serve customers with an array of new products and services. At BIA/Kelsey's Leading in Local conference, Gannett Digital Marketing Services President and CEO Vikram Sharma…
The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston March 18-20. Speakers included Yodle CEO Court Cunningham, LivingSocial SVP…
This afternoon at BIA/Kelsey's Leading in Local, Neal Polachek, board advisor for vSplash, offered an analysis suggesting local independent pizza owners must get more sophisticated online or the rest of us will be stuck with a choice between Dominos and…
Shane Vaughn, Chief Marketing Officer at Balihoo, spoke today at BIA/Kelsey's Leading in Local Conference and shared findings from a new CMO Council research study on how national brands will leverage local channels to activate local customers. The report can…
Today at BIA/Kelsey's Leading in Local conference, Hill Holiday EVP and Chief Media Officer Cindy Stockwell gave a street-level view of the opportunities and challenges confronting brands as they seek to localize their advertising/marketing. While there are voluminous channel and…
Today at BIA/Kelsey's Leading in Local Conference, we kicked things off with an analyst roundtable. The theme: mobile is siphoning off usage from the desktop and other media. That comes in the form of search query volume, minutes spent, etc.…
Today's BIA/Kelsey's Leading in Local Conference began with a pre-conference workshop on "Valuation and Funding in Local Digital Media." The workshop began with a rundown of BIA/Kelsey's new M&A database, which includes an analysis of 598 deals, including 438 deals with…
