Kelsey Local Media Blog
Today's announcement that Gannett is acquiring the Belo television stations was certainly not expected. Even with the increased activity of groups acquiring many medium and small market stations, and last week's announcement that Media General and New Young Broadcasting was…
Groupon founder Andrew Mason’s concept of Groupon as “the operating system for local commerce,” had a certain catch to is, but what does it actually mean in practice? That’s the challenge being addressed by Groupon’s “Breadcrumb” team in Silicon Valley,…
During a Webinar yesterday, BIA/Kelsey's Senior Analyst Mike Boland, along with Marchex VP of Operations Travis Fairchild and Head of SEM Cody Kunning discussed how businesses and those managing online and mobile advertising campaigns can best maximize performance with Google's…
ReachLocal is moving boldly to find new ways to boost the business of its SMB customers. While the independent sales organization is still largely supported by the sale of advertising packages to its 32,500 active advertisers, it is now focused…
Wanderful Media will use Goodzer's local retail inventory data to support its recently relaunched Find&Save localized shopping platform. Goodzer's data includes more than 2.5 billion inventory items from more than 500,000 U.S. retail stores. The newspaper consortium-owned Wanderful Media recently…
Making the rounds last week in London's burgeoning digital media community, we met Footfall123, a London-based company offering a loyalty marketing solution with a strong social marketing component. Footfall123 white labels its solution through partners and also works directly with merchants.…
This is "Internet Week" in New York City as MediaPost hosts a series of conferences on the heels of the the second annual Digital Content Newsfronts. This is the Internet industry's answer to broadcast and cable television's "Upfronts" where the major…
BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their use of media to…
Dex Media, the newly minted company that was once SuperMedia and Dex One, is counting on a strategy of serving as the "outsourced marketing partner for small-businesses" as they wade into the complex and confusing world of digital media. That…
> I recently had the opportunity to speak with Bruce Burke, CMO of M-ize. That’s m-ize like monetize, and mobilize which is exactly what m-ize does with its social media platform. The focus of m-ize is on specific product categories…
Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data…
SuperMedia and Dex One completed their merger today, creating Dex Media, a company with annual revenues of approximately $2.6 billion (based on combined 2012 revenues), with about $500 million in digital revenue. The combined company also has 2,700 sales reps…
BIA/Kelsey recently rolled out the first in a series of reports offering very specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey's long-running study of how U.S. small business advertisers are evolving their use of media…
Will tech companies like Google, Apple, eBay/PayPal, Amazon, Microsoft, Square and Intuit move in on the role traditionally played by banks? It is a distinct possibility in the not-too-distant future, as digitized transactions, mobile payments and offers, and digital wallets…
Disruption happens. In the local space, we’re seeing it happen with Yellow Pages and newspapers. Banks are seeing it happen as well, which will cause a major change in the way that customers keep track of their money, buy goods…
Solocal Group CEO Jean-Pierre Remy offered directory publishers a vision for print to digital transformation built on a strong focus on building content, vertical segmentation and a relentless focus on execution. Remy was the keynote speaker at the Local Search…
This morning at the Local Search Association conference in Las Vegas, incoming chair Bill Dinan and association president Neg Norton outlined how a changing marketplace in Yellow Pages and local search are driving the need for changes in the association.…
Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a…
Over the past few months, BIA/Kelsey has been looking at various SMB-focused sales approaches among both traditional media players and digital pure plays. Our objective was to establish a common set of best practices. We discovered early on that the…
I am personally looking forward to Solocal CEO Jean-Pierre Remy's presentation later this month at the Local Search Association's annual conference in Las Vegas. Solocal, which recently changed its name from PagesJaunes, is the leading search and directory company in…
