Kelsey Local Media Blog
Gary Rivlin wrote an interesting piece in today's NYTimes about Friendster's fortunes and how it's been eclipsed by MySpace in the critical 18 to 29 demographic. That demographic, right now, is Friendster's entire value proposition to advertisers. The article suggests…
Now that Google has formally joined AOL, Yahoo!, Blinxx and others in offering TV/video search, the time has come to speculate more seriously about Web-TV convergence.As more and more video content (and related rich media advertising) goes online, will search…
The so-called €œsearch wars€ have opened a new front€"mobile. Yesterday Yahoo! introduced Local Send to Phone, which enables users to send and store listings (business names, address, phone, cross-streets, etc.) on SMS-enabled mobile phones free of charge€"though carrier text messaging…
Tuesday€™s article in the New York Times about Google€™s million dollar employee incentives inspired Shawn Wiora, a former Verizon Information Services manager and Yellow Pages consultant, to send me an e-mail asking what might happen if directory publishers followed suit…
The fact that a smaller Yellow Pages publisher such as New York's Ambassador has adopted a fixed fee/guaranteed clicks program shows that momentum is building around this product concept. There are now multiple players ("small business aggregators") in the market…
Ask Jeeves has acquired Bloglines, a site that provides a range of functions associated with blogging. A search engine for blog content and an RSS aggregator/reader, Blogline's acquisition reflects the growing importance of RSS feeds and blog content to search.…
Check it out: maps.google.com. First impression: it's pretty robust and will rival Yahoo!'s SmartView. I will write about this more extensively later. Here's the public announcement: Today, Google released Google Maps at http://maps.google.com, a dynamic online mapping feature that enables…
Yesterday Keynote Systems (formerly Vividence Corporation) released the results of a consumer survey that reported Yahoo!, MSN and Ask Jeeves making gains in search market share and user perceptions. The survey, based on observation and interaction with 2,000 consumers, found…
Empirical research has a habit of confirming what people already know. In this case, ShopLocal and The Dieringer Group released a study, which tracked consumer shopping during the final three months of 2004. The study found that so-called Web-to-Store shoppers?"those…
Tuesday??s article in the New York Times about Google??s million dollar employee incentives inspired Shawn Wiora, a former Verizon Information Services manager and Yellow Pages consultant, to send me an e-mail asking what might happen if directory publishers followed suit…
Conferences tend to reflect how the business is right now. When business is struggling, publishers will either put a numerical limit on the total number of employees that can attend an event or institute the more draconian requirement that everyone…
I joined the residential marketing group at AT&T in 1978 because my Director convinced me that €œthe Biggest Company on Earth€ was going to become a marketing driven company. I was young and na¯ve then, and I should have paid…
The California Department of Parks and Recreation announced that as many as 85 of the state's 278 parks will offer Wi-Fi access this coming summer. Now for $7.95 per day or $19.95 per month, a portion of California's 85 million…
My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…
Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…
While reading yesterday€™s business section of the New York Times, I had the feeling I had somehow picked up a newspaper from 10 years ago. High Tech Isn€™t Just for the Big Guys was the headline in an article about…
