Yahoo!'s FareChase: Vertical Meta

Yahoo!'s FareChase travel site launched hotels today. Competing with AOL's recently launched Pinpoint Travel, this represents another meta-search play to provide consumers with a one-stop travel destination. FareChase is also integrated into Yahoo! Travel, Search and Shopping -- a variation…

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April Fools Pranks

Search Engine Watch Editor Danny Sullivan has rounded up the range of April Fools search-related pranks for your amusement. There are some very clever and elaborate ones on the list, including: UnderGoos Google Gulp Yahoo SlackerAfter careful thought and review…

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Meta vs. Vertical

LookSmart announced the launch of five consumer-facing vertical content sites that will serve up LookSmart advertisers. They are: teenja.com for teens, gradewinner.com for "tweens," 24hourscholar.com for college students, and for parents there are parentsurf.com and gobelle.com. LookSmart predicts that search…

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Discover Discover Our Town

You've probably never heard of DiscoverOurTown.com. I hadn't until Howell R. Jones, VP of Marketing for the Mississippi-based directory, contacted me about their mobile offering. At first blush it's another city guide-type site that prompts the question: How do these…

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Local Search Spikes on Google

ClickZ offers coverage of Google's statement at SES that "local" was bigger than the more established Froogle: "[Marissa] Mayer said the demand for Google's local search product was surprisingly high. In fact, it drew more traffic in December than Google's…

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Oodle: Google for Classifieds

Call it a search engine for classifieds. Started by a couple of the original folks at Excite, Oodle aims to be a comprehensive search engine for classifieds. That's right: Craigslist, eBay, CareerBuilder, Cars.com, newspaper sites -- everything. Right now, they're…

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