Kelsey Local Media Blog
Modeled on BellSouth€™s "Real Search Engine Solutions," which offers simplified search-engine marketing (SEM) to local businesses based on subscription pricing, SBC Yellow Pages and YellowPages.com are introducing the same product in their respective markets. Called "SBC Search Engine Solutions" and…
I got back late Saturday night from a week visiting family on the East Coast to discover I was on the eve of our Drilling Down event without enough shirts, etc. for the conference -- I had neglected to take…
At AD-TECH in San Francisco, I spoke with IMPAQT CEO Richard Hagerty, who demonstrated for me the company's "Intelligent Landing Page." It can sit behind any paid search ad (both a strength and a weakness). When users click through, they…
Yahoo! has established a partnership with Corel, the maker of MS Office Alternative WordPerfect. Yahoo! has added several pieces of functionality to the software and Corel will help Yahoo! market services (e.g., domain registration and Web hosting) to its SME…
Himmelstein reiterates his view of Internet Derived Yellow Pages (IDYP) and where he believes the broader local search space is headed. He underscores the social and technological drivers behind the momentum. It's a nice mix of technical and strategic information.…
Last quarter, Google declared in its SEC 10-K filing that it was a "media company": €œWe began as a technology company and have evolved into a software, technology, Internet, advertising and media company all rolled into one.€ Indeed. In launching…
Google's early attempt at search personalization was a real dog. With "My Search History" the company is much closer to getting it right. Lots and lots has already been written about it: Search Engine Watch article AP News StoryCNet Article…
Google built out a massive traffic and advertising network in part by syndicating its search box to thousands of sites across the Internet. The emerging local search market is challenged by the need for critical mass -- there's volume, but…
Yahoo! has partnered with U.S. retail giant Target to allow consumers later this year to manage/order prints online and pick them up at a local Target store. This closes the loop for Yahoo!'s photo site (Yahoo! just purchased Flickr) and…
At Drilling Down, Hearst's Lincoln Millstein mentioned a seminal article in his great keynote yesterday -- a wired piece discussing the so-called "Long Tail." In search, the tail is ultimately where the volume is. But it's also a long-term proposition…
I'm bogged down -- I mean delightfully engaged -- here at our conference and so have been unable to comment on the range of stories of interest that have come out over the past couple of days. But Yahoo!'s earnings…
In a move that surely represents the beginning of a broader, European expansion of Google's local strategy, Google Local UK has launched with results from Yell.com. The look and feel are the same as Google Local in the U.S., except…
The NYPost reported that the Wall Street Journal's online edition was for the first time more profitable than its print edition -- big news. What are the takeaways? This development reflects the increasing trend/preference for getting news online vs. traditional…
Just had a fascinating conversation with Chris Henger, who's in charge of marketing and product development at Performics (part of DoubleClick). Among the many things we discussed in preparation for his panel at our upcoming Drilling Down on Local conference…
It's smart for newspapers such as the Tribune Co.'s LA Times, the Denver Post and the UK's Guardian to set up branded RSS readers that allow their content to be read/received along with other news sources. However, the strategy is…
Earlier today Google publicly released Local for mobile devices. I'm on vacation, so I won't do anything lengthy. Chris Sherman has a good overview. It basically reproduces Google Local rendered for a mobile device. You can also get maps and…
As has been widely reported, Lane's Gifts and Collectibles is the lead plantiff in a class action lawsuit filed in February, but recently exposed publicly. The case was filed in Arkansas state court, but defendants are seeking to "remove" the…
Google launched a new feature called "Google Q&A" offering answers to factual questions such as: What is the world's population? What is the capital of Ukraine? How many licks does it take to get to the center of a Tootsie…
Everybody's doing it. Call it iTV or TV2Web, not to be confused with IPTV. MTV will lauch a new Web channel called "Overdrive." The new channel will offer a variety of programming and video-on-demand content. This is just the latest…
Borell Associates predicts aggressive growth in local advertising for online newspaper sites. The potential is there, but the assumptions and preconditions behind the prediction may not come to pass. According to an article in Editor & Publisher, there are two…
