Online/Interactive

Google confirms its local Kansas City-area advertising on behalf of Google Local. Thanks to Blogdigger's Greg Gershman for pointing out the post on, of all places, Google's own blog!

The deal was announced today. YellowPages.com, SBC SMARTpages.com and BellSouth RealPages.com advertisers will be featured and recieve "priority placement" on InfoSpace-owed Switchboard, which has consistently been one of the most-visited IYP sites. More on this in our Local Media Journal…

Barry Diller more than hints that Ask Jeeves will be rebranded (a good move as part of a global strategy). Ask.com (the company's URL anyway) will likely be the new name. Would Barry Diller rather put an Ask search box…

I missed Blogdigger's announcement about the addition of local a few days ago. Local.blogdigger.com appears to be a mix of local search, blog/news search and community. The results of my few quick searches weren't very impressive. But the concept is…

In the New York Times today, an article titled No More Same-Old lays out the challenges facing advertisers and advertising agencies in today€™s €œconnected€ and ever changing world. According to Universal-McCann during the last 5 years, only three media categories…

As if newspapers have not had enough bad news in recent months €" declining readership, circulation audits, classified erosion. Now comes another challenge €" this time from Hollywood. A decade ago movie advertising accounted for about 8 percent of national…

Always one to read just about anything that has Yellow Pages in it, I stumbled upon this article Get More Green from Your Yellow Pages Ad in contractor magazine. Written by a one Adams Hudson, a self-proclaimed marketing consultant, the…

Everybody involved in hockey -- not just players and management, but people who sell beer or jerseys -- loses. No one who was not intimately involved in the negotiations can understand what went on between the two sides, but the…

Nothing radical in one sense, but the development is very interesting and another harbinger of -- dare I say it -- TV-Internet convergence. (Actually there won't be true convergence, but some mixing of TV and Internet on both mediums). Separately,…

My Google is here. Though that's not the official name, that's what the new home page personalization features seem to amount to. While the move is not a tremendous surprise -- we speculated about My Google when Google News personalization…

The Gray Lady will introduce "TimesSelect" in September. TimesSelect will require users to pay $49.95 annually to get access to "Op-Ed and news columnists on NYTimes.com, easy and in-depth access to The Times's online archives, early access to select articles…

Largely because the Internet (and cable, which started it all), television will be forced to move from reach to targeting. (See related online broadband "channels.") It's somewhat more complicated than that statement suggests, but, directionally, that's what's going to happen.…

Saw this today: Lostclicks.com. It's been set up by the lawyers in the click fraud class action.

VeriSign, the e-commerce infrastructure provider, announced that Mother's Day-related spending hit US$4.4 billion this year, during the period from April 25 through May 8. That represented a 24% increase over Mother's Day 2004. I didn't see a detailed category breakdown…

At any rate, what is germane to this blog is that Harris asked about online search engines, Internet service providers and online retailers, all of whom did pretty well with 79%, 72% and 70% of adults saying they are doing…

Google acquires Dodgeball. More from Loren Baker at Search Engine Journal. Yet more from ClickZ and from PC World. Twenty-four hours ago almost no one had heard of this company/site and now you can't get it to come up 'cause…

Google CEO Eric Schmidt told shareholders in Google's first annual meeting that the company would focus on developing overseas markets, where growth is outstripping the U.S. Approximately 66% of Google revenues are generated from U.S.-based advertisers. Currently, most of its…

Take a look at Chris Gaither's LA Times now widely circulated piece about how the Web is stealing advertising from TV. Competition from online and cable, declining audiences, rising prices and a lack of accountability are a kind of perfect…

The two U.S.-based trademark actions against Google (Geico, American Blinds) are being allowed to proceed to discovery. Discovery is a phase of litigation after the initial documents are filed that requires the parties to exchange information and, as the term…

Although it was announced in January, Yahoo! has formally rebranded Overture as Yahoo! Search Marketing (wisely apparently dropping the "solutions" from the name [YSMS]). Local figures prominently on the new site.