Kelsey Local Media Blog
AdMission Corp. issued a press release that announces the granting of a patent for its "media-submission" technology, which is in widespread use in both the online newspaper and directory industries. The wording of the patent is fairly broad and could…
The Kelsey Group agrees that it is important to include IYP and local search products offered by publishers to help national advertisers make informed local Yellow Pages buying decisions. Our concern was that a method for including online look-ups could…
AOL€™s MapQuest unit announced it was going €œback to the future€ today with plans to publish printed maps and guide books, and AOL announced the formation of MapQuest Publishing business unit. Perry Evans, CEO of LocalMatters, Inc. must be having…
Yellow Pages Group, the Yellow Pages publisher for all of Canada, is now taking an old concept €" talking Yellow Pages €" into a new era. John Kelsey knows all about the first 3,000 attempts to make talking Yellow Pages…
According to Reuters, the NYTimes will pay Primedia $410 million for the network of content sites. That's a lot of money. Presumably the newspaper publisher will use the site for content distrubtion, as a traffic driver and an advertising network/vehicle.…
John Battelle's blog points out a new search offering from Yahoo! Labs called "Mindset." At the top of the results page you get a bar with a "slider." On the left is "shopping" and on the right is "research." What…
For a long time radio represented a viable way to narrow cast advertising to a targeted audience - country music, rock and roll, classical, etc. - each representing a different set of demographics. Along comes the iPod (and other digital…
B2B publisher Thomas Industrial Network, Inc. is discontinuing all print publications in favor of the Internet exclusively. From the press release: Following the 2006 edition of the Thomas Register® of American Manufacturers, Thomas Industrial Network will cease publication of this…
When John Kelsey and I were in Denver several months ago, Simon Greenman, Dex vice president of Internet operations, told us that Dex was ahead of its competitors in its region, according to comScore's traffic data. Today, the company formally…
According to Classified Intelligence, as reported in Paid Content, Knight Ridder Digital will make all online private-party merchandise ads free in almost all of its markets. Cars, Jobs and Real Estate will still cost money for advertisers in KRD sites.…
Both LiveDeal and classifieds aggregator Oodle are offering alerts -- you plug in the product description/criteria and you get matching alerts to your email box. This kind of functionality is very compelling -- especially if consumers can add even more…
The social networking arena is poised for a shakeout. Consider the fortunes of two sites: The Facebook and Friendster. The Facebook, a popular college social networking site, just raised $13 million for expansion from 800 to all 1,400 four-year colleges…
Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the…
In yet another in a series of dizzying announcements in the search world, Yahoo! introduced a "contextual search" tool, Y!Q, that allows users to conduct a secondary/search within results by highlighting text on a page. The current offering (in beta,…
Earlier this afternoon I was on a panel at the iMedia Connection Summit about the "future of search." Moderated by the humorous and ever-insightful Kevin Ryan, the panel ran the gamut of topics from search-ad agency relations to adjunct targeting…
In something of a coup for small business portal AllBusiness.com, the company landed Peter Horan as its new CEO. Horan was the CEO of About.com until it was acquired for US$410 million by the NY Times. Horan will bring instant…
Big news, harbinger of more to come across the industry.
Let's start with sports. As any golfer knows, Tiger Woods' streak of making 142 consecutive cuts stretching back to February 1998 was broken last week at the Byron Nelson Championship. (Mr. Nelson's 11 consecutive wins on the tour is similar…
Danny Sullivan pointed to a very interesting thread on the Webmaster World forum about Google advertising in the Kansas City market for Google Local. I had heard a rumor about this from an Advertising Age reporter a few weeks ago.…
This week both the WSJ and NY Times ran articles on the dynamics of "traditional media" competing with "new media" (the Internet) and the likely impact of the latter on the former (Neal Polachek blogged about it below). I'm usually…
