Kelsey Local Media Blog
Today at SMB Digital Marketing, Jeff Fagel, the new CMO of G/O Digital, Gannett's renamed local digital arm, offered a very Amazon-centric view of the local online ecosystem. Gannett has 82 daily newspapers and is the fourth-largest owner of TV…
First Data's Senior VP Dom Morea provided a set of important insights into the next generation of marketing services to small and medium businesses (SMBs) at BIA/Kelsey's 2013 SMB Digital Marketing conference, saying these may be more about "commerce" than…
Three finalists in the SMB Future Stars Local Liftoff Award Competition each gave 6-minute presentation on their start-up business then faced tough questions from two season entrepreneur judges, Shark Tank style. Now it's up to the voters. The Judges…
This afternoon at SMB Digital Marketing, Simon Greenman, CEO, Home Advisor Europe, talked about how he is shaping a key European home services vertical, and also reflected a bit on an industry he has a long association with -- the…
This morning at SMB Digital Marketing moderator Jed Williams interviewed four companies in the middle of understanding how to deliver content market solutions to small businesses. One of the biggest challenges was balancing the scale of marketing automation with the…
The topic of sales transformation is a key issue for the media segment, and BIA/Kelsey brought to the stage four key media companies who have taken a more measured and systematic approach to focusing their sales teams on the new…
Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier…
This morning at SMB Digital Marketing, BIA/Kelsey Chief Economist Mark Fratrik and VP of Business Development Steve Passwaiter walked through a view of the U.S. local media marketplace, and offered a sample of BIA/Kelsey's Media Ad View Plus, a…
Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry's Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also…
A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, "In ten years, this conference will be all about software and…
Transaction marketing leads to a new level of revenue and engagement, according to LevelUp CEO Seth Priebatsch, who keynoted today at Leading in Local: SMB Digital Marketing Priebatsch has based LevelUp's success on driving more loyalty transactions, using lower Interchange…
Today at SMB Digital Marketing, BIA/Kelsey Entrepreneur in Residence Warren Kay led a panel of heavy hitters to bat around operational and financial strategies for local media companies and early stage startups. Matt Booth, CEO, YellowBot Mike Dodd, Partner, Austin…
Can the state of mobile advertising be indicated by the stock price of some of the industry's leaders? Google and Facebook -- the top two market share leaders -- have faced some investor unease due to users flocking to a…
We've been looking at Austin's vibrant tech scene as we prep for Leading in Local: SMB Digital Marketing. There is a lot going on in the "weird" city, with many companies having local tech outposts there (SignPost, Radius, Vast.com, Hoovers,…
Recently, I had the opportunity to speak with Ryan Roch who is a member of the partner team at Bigcommerce. This firm just made headlines recently by raising an additional $40m in venture capital. Bigcommerce has its headquarters in Sydney…
I was reading an article from Roy Greenslade, a former journalist from Ireland, about the woes of the newspaper industry in that country and couldn't help but think of the challenges local media faces here in the US. I wrote…
Yesterday at the Borrell, LSA, LMA Social + Mobile event at a Chicago airport hotel, Google executives made the case for Google+ as the centerpiece of an effective SMB digital presence before a roomful of current and potential resellers. The…
Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey's Media Ad View Plus. In a…
The new digital environment is bringing about a “renaissance” for marketing, which can be defined as “meeting customer requirements,” notes Digitas and Razorfish Chairman Rishad Tobaccowala, who was interviewed at ShopLocal’s 8th Annual Retail Forum this week in Chicago by…
Seat Pagine Gialle, the troubled Italian search and directory company, placed its UK subsidiary Thomson Local into "administration" yesterday (the UK equivalent of receivership). Thomson immediately dismissed its field sales team in summary fashion. The company appeared poised for liquidation,…
