Kelsey Local Media Blog
Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last…
Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs ultimately driving big revenues for the social media giant. BIA/Kelsey's…
As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar…
Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned…
BIA/Kelsey has just learned that business accounting software giant Intuit has acquired the online scheduling company Full Slate. The plan apparently is to connect Full Slate's capabilities to another recent Intuit acquisition, the digital marketing services player DemandForce. Intuit acquired…
In a deal designed to fuel innovation at First Data, the payments powerhouse has acquired mobile marketing and loyalty start-up Perka for an undisclosed amount. First Data plans to let Perka continue to operate autonomously and service as an "agile…
SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data…
Jason E. Klein, Founder and CEO of On Grid Ventures, led a StreetFight Summit panel of investors exploring where the next billion dollar opportunities in hyperlocal might be. Joining Klein were Matt Turck, Managing Partner, First Mark Capital and Ben Siscovick, with IA…
Canada's Yellow Media has named Solocal executive Julien Billot as its new president & CEO. Longtime CEO Mark Tellier departed in August and was replaced temporarily by company chairman Robert McLellan. Billot is expected to take the helm at YPG…
Hibu will go through a leadership shake up early next year, an aftermath of the recent takeover of the company by lenders. Today we learned that Hibu Chairman Bob Wigley will leave the board, to be replace by Alfred Mockett,…
Speaking at Digital Media East 2013 today, I shared five themes we're seeing in local media and among Small-Medium Businesses (SMBs): 1. Traditional Media rule... and will continue to do so. 2. Content (generation, discovery, distribution) as ever stronger nexus…
BIA/Kelsey has just published a Briefing that examines HubsSpot Sales SVP Mark Roberge's presentation at last month's Leading in Local: SMB Digital Marketing even in Austin, TX. By all accounts, the 15-minute presentation was a clinic in how a local/SMB…
One of the underlying themes at BIA/Kelsey's recent SMB Digital Marketing conference was extending beyond marketing services for SMBs. This includes operational tools that address their pain points and "lock-in" deeper (read: higher retention) relationships. This is something we've covered several…
The first of our Local Commerce Monitor United Kingdom™ (LCM UK), Wave 2 reports is being released exclusively to our clients today, highlighting our key findings. In it, BIA/Kelsey surveys 300 small and medium-sized businesses (SMBs) in the United Kingdom…
The seven year old Newspaper Consortium with Yahoo is getting a new lease on life as "The Local Media Consortium," and is re-signing members to a new five year group deal that will seek out digital opportunities with Yahoo and additional…
Last week at SMB Digital Marketing, we held a wide reaching forum on the main mobile topics and areas of innovation that touch SMBs. This included Google's kickoff presentation on Enhanced Campaigns, Dex Media on packaging and selling mobile to…
Last week at SMB Digital Marketing, Russ Laraway, Senior Director, SMB at Twitter added to the marketplace chorus espousing the notion that Content Marketing is king. Many of Twitter's moves in this area are well known, as content marketing is…
Microsoft's Raj Kapoor mapped Bing's evolving local search strategy at the SMB Digital Marketing Conference, an approach that begins with mobile, infuses social and is geared toward "consumer task completion." Kapoor first noted the ubiquity of digital channels in the…
To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show's pervasive theme of content marketing. Perry Evans, CEO, Closely Adam Japko, CEO, Digital Sherpa (NCI) Randy Parker, CEO, PagePart; Founder, Constant…
The strong growth and future prospects for online video for SMBs were discussed by three notable panelists involved in this area at SMB Digital Marketing. Led by moderator, Rick Ducey, Managing Director at BIA/Kelsey, these panelists covered the extraordinary growth…
