Kelsey Local Media Blog
Search Engine Journal also reports on a survey about the interest in online video advertising among marketers. We've been looking at online video and IPTV over the past year and have anticipated its implications for advertisers, particularly local and SME…
Some news from around the local media world this week:—The Washington Post's Leslie Walker examines the trend of "hyperactive Web browsing" a generational usage pattern online that defines what portion of a Web page is viewed before a user moves…
A few news bits from the interactive media world this week:—Online search and contextual advertising firm Marchex announced yesterday that it will buy Open List. Open List has a vertical and local aggregation platform for reviews and listings data that…
Here is some news from the past few days in case you missed it (or we missed it):—The biggest event of the past couple of days that we haven't blogged about yet is the partnership formed between eBay and Yahoo!.…
Vodafone UK announced earlier this week that its mobile TV service has reached 100,000 subscribers and more than 70,000 streams per day. The service, known as SkyMobile TV, is the result of a partnership with British broadcaster BSkyB formed in…
After Microsoft acquired video game advertising company Massive late last month, the concept of placing ads in video games seems to have gotten more attention from the media and investment community. We've blogged at length about video game advertising and…
As we mentioned yesterday, Windows Live Local has launched its third version, a sizable improvement that deserves a closer look. We examine the product in this week's Local Media Journal (published today), and below is part of that article with…
Microsoft today signed a deal with infoUSA to license its business listing database. This will bring 13.5 million U.S. businesses into MSN Local Search and Windows Live Local Search — a significant data boost that will complement the new feature…
Last week, Matt Booth and I were briefed on the third release of Windows Live Local, which has some impressive new features that have gone live (obvious pun not intended) today. As we pointed out in an Advisory in March…
Have you registered your "dot" mobi domain name? You better get to it because they're going fast. A company founded with the help of Microsoft, Google, Vodafone and Nokia is now registering "dot" mobi domains. Ever since the Internet became…
Not a lot of time to blog today, but Google has fired the latest shot in the quickly developing search engine marketing space by adding the capability for advertisers to distribute video ads throughout its content network. Marketers will be…
Just a quick note to announce that a new ILM Advisory has been released today that examines Yahoo!'s and Microsoft's new and enhanced SEM platforms. A summary of the Advisory can be found here and here is the official cover…
Barry Schwartz at SEW pointed to an item on the Google Blog on Monday that announced Google's plans to integrate AdWords with Google Base. We speculated on this possibility in the Nov. 3, 2005, issue of Local Media Journal (after…
In case you haven't seen it, the Yahoo! home page has a new look. There is also lots of new ajax functionality baked in (similar to the recent enhancements to Ask.com). Here is coverage from CNET and Search Engine Journal.
The San Jose Mercury News has an interesting article today about cost-per-action advertising, and the relaunch of search engine Snap by serial entrepreneur and paid search luminary Bill Gross. Interestingly, cost-per-action could begin to receive more attention and use among…
Classified aggregator Oodle launched today in the U.K. The press release is here, and we'll have more after we get the chance to talk to the company later this week.
Business 2.0's Future Boy has a very interesting column about Google's possible plans for Google Earth. The company is moving toward letting users design and create objects on its virtual Earthscape using simple 3-D modeling software. These can be representations…
Google's second annual press day is going on as we speak. I've been watching bits and pieces of the webcast and will have more commentary later. You can watch it here, and read Philipp Lessen's live blogging of the event…
We spoke with Scott Randall, CEO of shopping engine Yokel, recently about the site's market positioning and some of the challenges of building an online shopping model (majority of conversions happen offline, difficulty in tracking consumer's, lack of inventory data,…
Here's an interesting piece from CNET about local advertisers marketing themselves on MySpace. In essence a business can set up a profile on MySpace in the same way that a teenager would. We wrote about this concept a few weeks…
