Kelsey Local Media Blog
The New York Times' John Markoff has an interesting write-up today on a location-based service gaining traction in Japan, based on the technology of U.S.-based GeoVector. Achieving a similar end as mobile visual search, it uses a combination GPS, Web,…
This afternoon Fast Search & Transfer and AutoTrader.com held a Webinar on how AutoTrader.com "is driving new product development, speeding time to market and improving customer satisfaction, by shifting from its proprietary search solution to one powered by FAST Enterprise…
Google is testing video ads, suggesting that it might be interested in moving from a paid content model to an ad-supported one that could be integrated with AdWords. In addition to testing the software, Google is no doubt testing the…
This morning we had the chance to catch up with InfoSpace about its newest local online search product launch, named Find It. InfoSpace is an interesting company that holds the rare position of having parallel initiatives in both local online…
InsiderPages announced the completion of its first San Francisco Bay Area consumer reviews drive. The fundraising effort generated more than 4,500 reviews by area clubs and schools. InsiderPages distributed $8,000 to participating schools as a result of the program, or…
In Search Engine Guide this week, Gord Hotchkiss said that "the C Level Ceiling" is the primary problem that search engines are facing in growing search expenditures. "Senior execs don't get search, they don't want to get search and they…
Tomorrow, Ingenio's intellectual capital monetization machine — or Ether as Ingenio named it — goes live. Ingenio was once Keen.com — an early entrant to the peer-to-peer connectivity space. Ether is designed to help individuals leverage their IP capacity by…
Right Media yesterday launched the Right Media Exchange. We were briefed a couple of weeks ago on the new service, which will be an open media exchange where advertisers and ad networks can bid on ad inventory. Publishers can likewise…
A nice ad in today's WSJ Marketing Section from Google suggests the global search engine company wants to ramp up its sales capacity to "blue chip" clients. The ad, leveraging the familiar primary colors and clean design of Google's general…
Ben Kuo from SoCalTech.com recently interviewed Bid4Spots Founder and CEO Dave Newmark. Bid4Spots is a Los Angeles area company that auctions unsold radio inventory through a weekly reverse auction. Interview Bid4Spots Web site During the auction process radio stations compete…
In addition to Matt's post below, it is worth noting that a very high proportion — more than 75 percent — of radio advertising revenues are "local" in nature. This fact is sometimes underappreciated because the ad dollars flow from…
Netscape has had quite a history in over the past 10+ years. After igniting the Silicon Valley mid-to-late '90s tech boom by pioneering the browser, it has taken on many shapes and sizes. Now its owner, AOL, hopes to turn…
Back in April, hyper-local community and user-generated content site Backfence announced the acquisition of Bayosphere, Dan Gillmor's San Francisco Bay Area-based user-generated content and blogging Web site. CEO Susan DeFife just e-mailed me to let me know the site has…
Podbridge and Ingenio announced a partnership to include pay-per-call ads in podcasts. The Podbridge ad serving system is set up to bookend audio content with ads before and after content is played on the device. Historically, this advertising model has…
eBay announced that it would begin adding "Skype Me" buttons to certain categories of listings for a test trial period starting June 19. The trial is an early step to accomplish several goals resulting from the $2.6 billion purchase of…
I'm at the Where 2.0 conference in San Jose all day. The conference setup is a singular track of rapid fire sessions —many of them 15 minutes in length involving a single speaker with trusty Power Point deck in hand.…
The Knot has finished courting the Wedding Channel and consummated a transaction valued at US$57.9 million in cash plus the issue of 1.15 million shares of common stock. The Wedding Channel has won several key patent lawsuits in the past…
Mike Fordyce and his partnership team at Ingenio were busy last week finalizing several deals. The first was with Local Matters, which is integrating Ingenio's pay-per-call network into its AreaGuides.net network of Web sites. Local Matters is in the middle…
Interesting story in today's WSJ about the challenges facing local television stations. Much has been written about the impact the Internet will have on the TV business. Many analysts were quick to point out that television revenues and CPMs continue…
Loren Baker at Search Engine Journal points to a Jupiter Research study that shows search engine marketing budgets increasing. More campaigns are also being formed as overall SEM revenues are on the rise. This is happening as education and evolution…
