Kelsey Local Media Blog
Yahoo! Local GM Paul Levine will join Kelsey Group VP Matt Booth and Small Business Commando Dick Larkin for a Tele-Seminar next Wednesday, Aug. 2, at 2:30 p.m. EDT/11:30 a.m. PDT. The event will look closely at small-business marketing on…
This morning I had the chance to talk to Julie Mason, general manager of Kellysearch. The site is a B2B vertical search engine and directory that mostly focuses on industrial products, services and equipment. Basic listings are free with the…
College newspapers are often overlooked as part of the local ecosystem. Local newspapers in college towns such as Lawrence, Kansas, and Austin, Texas, vie with college papers (a little) for advertising. And classified vendors such as LiveDeal and Ad2Ad have…
Fast moving classified aggregator LiveDeal announced yesterday that it will partner with classified transaction engine AdStar. The deal will allow LiveDeal to offer its online classified advertisers a print upsell in the 40-plus newspapers AdStar works with, which include the…
Two deals were announced to distribute Hollywood studio content this week. The first, reported by MSNBC, involves the sale of the episodic television show "Arrested Development" to Internet portal MSN and cable networks HDNet and G4. (Read: Warner and Apple…
Apple is now offering Warner Bros.' television content through its popular iTunes store. Television shows like "Friends," "Babylon 5," "The Jetsons" and the never before seen pilot episode of "Aquaman" are now available. (Calls to agent Ari Gold were not…
Google announced earlier this week that it will infuse live traffic data in its mapping application that can be accessed from Web-enabled mobile devices. Live traffic data is available on Yahoo! Local and in the newest release of Windows Live…
Prolific journalist and blogger Mark Glaser takes a detailed look at social media and community-edited news. More specifically, he asks whether the users who do the tagging, reviewing and in some cases editing that fuel some news sites' notable success…
Yahoo! announced today that it will partner with BT to bring 120,000 UK business listings to Yahoo! Local UK. The deal also positions Yahoo! to better serve UK local businesses with its YSM paid search platform, which now allows advertisers…
Rupert Murdoch, in a wide-ranging interview with The Hollywood Reporter's Diane Mermigas, emphasizes that broadcasters need to push harder on local and take their Web sites more seriously. "Broadcasters will be more successful if they commit more to local, [and…
Monster has finally broken through the newspaper blockade, making a deal to launch a new Philadelphia-specific job site Aug. 14 with the new owners of The Philadelphia Inquirer, Philadelphia Daily News and Philly.com. The newspapers and Web site were bought…
In a big change for the music industry, Yahoo! and Sony BMG have started selling Jessica Simpson's new single without Digital Rights Management (DRM). This marks this first time labels with any market clout have opted to sell unprotected digital…
I'm back from vacation with little time to post, as I'm running off to meetings and digging out of the requisite backlog of e-mails. But I just saw this item that relates to our ongoing coverage of video game advertising.…
Blogs are beginning to emerge as a key element for local vertical marketing, such as real estate and insurance. Eye Ball Farm, for instance, has developed a blog template for one of its Sacramento insurance clients. It will be used…
GateHouse Media filed last week for an IPO that will enable it to buy and develop clustered "hyperlocal" media properties in the Northeast, Western, Northern, Midwest, Southern Midwest and Atlantic regions, including newspapers, directories, traders, shoppers and locally focused Web…
If Internet Yellow Pages users can "store" advertiser information where they like, they'll use them much more often, according to interesting research by "Click-to-Save & Share" vendor AgendiZe.The AgendiZe platform, in use by True Local, YPG of Canada, Bermuda Yellow…
Thirty-nine of 40 top newspaper sites now feature broadband video, according to a new report by Broadband Directions, a consulting firm headed by Will Richmond, a former executive with Continental Cable's Highway 1 initiative. According to the report, almost half…
Tribune, Knight Ridder and Gannett's success with CareerBuilder has led to other newspaper companies wanting in on the national recruitment action. As Paid Content reports, CareerBuilder "had a great second quarter with network and affiliate revenues up 42 percent over…
Early next week, we will publish the third and final installment of our newspaper White Paper series. It picks up where we left off in the second part by examining the performance- based advertising models that can apply to newspapers,…
