Kelsey Local Media Blog
Following up on yesterday's mobile news roundup, we had the chance to catch up with AdStar CEO Leslie Bernhard and others during a call yesterday afternoon. The company earlier in the day had announced a partnership with Nokia to integrate…
In the past, we've talked about the effect smartphone use has on mobile local search adoption. Many third-party mobile local search applications such as Earthcomber only work on smartphones. Similarly, designing a robust and compelling enough mobile search platform is…
The newspaper consortium ("the amigos") that teamed up with Yahoo! for Hot Jobs is planning to invade used autos next, according to a post by newspaper insider Ken Doctor. If it pans out, such an alliance would probably signal that…
Local name sites, whether they are geo-domain (city name) sites or local verticals, have been the low-class players of Internet advertising. People stumble on them, they see ads and maybe click on them, and have no reason to ever come…
The 3GSM World Congress is going on this week in Barcelona, and we've already seen a handful of important announcements that relate to mobile local search. Yahoo! announced a display ad platform for mobile devices that will involve banner…
Tellme Networks hasn't exactly lived up to its 1999 vision of becoming the "Yahoo! of voice portals." Using the portal has been a clunky experience, and ad revenues have never really developed. But Tellme has stuck it out by providing…
In a move that resembles MySpace's partnership with SimplyHired (to create MySpace Jobs), fast moving social network Facebook has partnered with career site Jobster. CareerBuilder and Monster were in the running for this deal, according to GigaOm, but Jobster won…
FAST put on its own kind of MacWorld this week in San Diego, evangelizing the way to its "enterprise search" solutions for every kind of customer, including major local players such as MediaNews Group, The Washington Post, InfoSpace, Scandinavian publishing…
I'm a few days late to this, but FAST earlier in the week announced the launch of AdMomentum, a new contextual ad system meant to compete with Google's AdSense. AdMomentum will let Web site publishers sidestep Google and other online…
Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…
A handful of articles came out today that together triangulate some interesting points on the future of IPTV and local. The New York Times examines a few automated ad platforms and services that are following the trail blazed by Spot…
New York Times Publisher Arthur Sulzberger Jr. was quoted in Israeli newspaper Haaretz as saying he wouldn't care if The Times ceased print publishing in five years. More specifically, when asked at the World Economic Forum whether he foresees The…
AT&T's triple-play product bundle, U-verse, is currently available in 11 U.S. markets and is largely in testing phases. It has a long way to go before it can compete with cable offerings in many markets, but once it clears content…
The online video space continues to see a lot of action. This is not to be confused with the IPTV space, talked about in the previous post, which involves telco-delivered video service packages (akin to cable). Online video is rather…
Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…
In the wake of the hard knocks reported by community journalism sites such as Backfence, and social review sites such as Judy's Book and Insider Pages, it seems to be a good time to reassess the category, starting with a…
There is no better guide to how to avoid the potholes in hyper-local than Judy's Book cofounder Andy Sack, who has been writing a series of "don't do this at home" posts about Judy's Book's failed efforts building an online…
Search Engine Watch's Kevin Newcomb reports that Michael Gray will post 20 interviews with local search marketers and experts on his Graywolf's SEO Blog this week. So far he's posted a handful, including Aaron Wall, Dean Bloomfield, Bill Slawski and…
Even as Yahoo! pushes hard to fully partner with newspapers online, Google has taken a different tack, offering to sell advertising for newspapers in print. The Google Print Ads program began in June 2005 with magazines to decidedly mixed…
The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA Marketing Conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites.…
