Kelsey Local Media Blog
For subscribers of The Kelsey Group's Interactive Local Media Program, a new report is available that examines Citysearch's recent moves to redefine itself. This includes last week's redesign, new personalization features and the integration of small-business video ads. It also…
NBC-Universal has unveiled DigPhilly, a city site designed to complement WCAU 10, an owned- and-operated station (and the homebase for the president of NBC O&Os). The site is serving as a template for NBC-U's other O&Os, so the stakes are…
Most of us get a lot of e-newsletters every week. Most of them are powered by Constant Contact. But, given the alternative means that local businesses have to communicate (blogs, RSS, videos, podcasts, etc.), is the era of the e-newsletter…
This week saw a healthy dose of Web site redesigns and feature enhancements. After Citysearch's landmark relaunch on Wednesday, Superpages.com has redesigned its search page (via Greg Sterling). Yell.com also earlier in the week launched a new look and feel…
Cox’s Palm Beach Post.com, fighting to stave off Craigslist and slackening ad trends for newspapers in general, has focused on creating a super site for shopping. The site is replete with free ads, new features such as video, free direct-connect…
Building the perfect template for hyper-local media has been the endgame for a number of companies BackFence, American Town Networks, Pegasus News, and Citysquares, to name a few. HyperLocal Media has been working at it as well, focusing on the…
As was announced by IAC head of media and entertainment Peter Horan from the stage at Drilling Down on Local, Citysearch will integrate small-business video ads throughout its site. The partner of choice for the video production and creative is…
Tangentially related to local (as far as social networking has growing ties to local search) is the unprecedented power of social networking that was shown yesterday in the much hyped Digg HD-DVD debacle. The transparency and collective will that we’ve…
As my colleague Mike Boland noted this morning, the new version of Citysearch is finally out, and it's a good effort that is appropriately heavy on video and personalization. The change coincides with new leadership at the company. Jay Herratti,…
New York Times Digital Chief Martin Niesenholtz, keynoting the Yellow Pages Association conference this morning in Las Vegas, called local "a huge untapped opportunity in the directories arena that no one including the portals has yet tapped." I'm not at…
There is a lot happening in the local search and media worlds today. Here are some notables. Yahoo! has coughed up $680 million for the remaining stake in online media exchange Right Media. It previously owned 20 percent of the…
Check out this YouTube clip of Marge Simpson using Google Maps and a variety of other local online activities. It’s a good parody of online media for a Friday afternoon, which takes jabs at Google, online shopping and online gaming,…
Coming off NearbyNow's $5 million B round, I had the chance to talk to CEO Scott Dunlap today. Part of this announcement is an expressed goal to be in 103 U.S. cities by November (Dunlap stated this goal to me…
As we’ve expressed in past writing, the targeting abilities and architecture of IPTV could open up some interesting local advertising opportunities (also see TKG White Paper From Reach to Targeting: The Transformation of TV in the Internet Age). But it’s…
I only have time for a quick post, but it strikes me how so many local search plays are launching SMS-based search services. As noted earlier, NearbyNow has this; vFlyer launched a mobile search product today; Vehix.com plans to do…
HP is serious about working with small businesses and announced today that it is buying Logoworks, the disrupting producer of logos for small businesses. It will be a great acquisition for HP. When it launched in 2001, the premise behind…
MapQuest today announced a partnership with GM's OnStar division that will allow online users to send maps and turn-by-turn spoken directions to their OnStar devices. This falls in line with the cross-platform personalization that we’re seeing a lot of in…
Tired of using "San Francisco" as the metaphor for "all things Internet?" How about focusing on "bloggy neighborhoods"? Beth Lawton at NAA New Media Fed alerted the readership to a list of Top 10 bloggy neighborhoods compiled by Outside.in, the…
The L.A. Times today provided a sneak preview of the Frank Gehry-designed, $150 million headquarters for Barry Diller's IAC along the West Side highway in NYC. I'll look forward to visiting. Here are pictures of the building from IAC’s site,…
PagesJaunes has launched its anticipated 3-D mapping engine in Paris. The Praized Blog has the scoop. Our past coverage of 3-D mapping is here, here and here.
