Kelsey Local Media Blog
We just released our U.S. mobile advertising forecast, and the fact that this market represents a promising opportunity hardly needs repeating. Nevertheless, the U.S. mobile market has remained largely out of reach for many years. The often-cited statistics about how…
Here is a sampling of coverage from this week, in case you missed any posts. Click below to read each post in full. ShopLocal Gets Personal ShopLocal announced today that it will integrate social tools that allow users to establish…
ShopLocal announced today that it will integrate social tools that allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics,…
It's been a while since we've written about IPTV because of the immediacy of other developing media and their impact on local. There are nonetheless some interesting local implications for IPTV (examined before), though they will take longer to have…
It's been a while since we've written about IPTV because of the immediacy of other developing media and their impact on local. There are nonetheless some interesting local implications for IPTV (examined before), though they will take longer to have…
Business 2.0, one of the last survivors of the original bubble-era "new economy" magazines, announced today it will close its doors. Its final issue will hit newsstands later this month. Rumors and speculation of this day have swirled throughout the…
R.H. Donnelly announced today that it will launch a new free directory assistance product, powered by Call Genie, in four markets (Denver, Spokane, Phoenix and Tucson). 1-800-CallDex will include free local category search and provide addresses, phone numbers, business descriptions,…
Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote…
For subscribers of TKG's Interactive Local Media program, a new forecast is available which analyzes mobile advertising. This includes an analysis of structural changes and consumer usage patterns in the United States and Europe; and benchmark ad performance in other…
Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…
If we’ve learned anything in 10 years, it’s that building SME Web sites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via…
Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…
Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…
Using the Web to drive customers to restaurants via online ads, 2-for-1 coupons, certificates, menus and/or reservations is a big idea that hasn’t totally arrived but is getting closer. There has definitely been some progress in the space. For instance,…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
Video search and monetization has been a hot topic lately, following in the wake of the general hot topic of online video (as advertisers invariably follow the eyeballs). This was accelerated by YouTube's announcement last week that it will integrate…
Today I had the chance to speak with a few members of the executive team at MetaCarta, an enterprise software company that has traditionally served, among others, major oil companies and government agencies with geocoded data for oil exploration and…
R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers a more substantial presence on Yahoo! Local. This will come in three flavors. From the release: Featured Listings -- Sponsored listings with guaranteed placement on the…
New local search destination Grayboxx launched today in its first locality of Burlington, VT. As mentioned in Grayboxx: A Sneak Peek, the site will have a staggered launch starting in small towns and cities where it believes it has a…
