Kelsey Local Media Blog
The Wall Street Journal this week gave a nod to some of the developments in online video for SMBs. The Journal cites TKG data about online video as a direct response medium that more SMB advertisers are starting to recognize…
Idearc announced today that Andy Coticchio, its executive vice president, chief financial officer and treasurer, has left the company, replaced on an acting basis by Samuel D. (Dee) Jones, who had been head of investor relations. No reason was cited for…
Having worked in the Yellow Pages industry over the past eight years, both for a major publisher and here at The Kelsey Group, I am constantly being asked what the industry could do to make itself more relevant and stem the…
Intuit has announced that it will acquire Homestead Technologies, a company that provides a suite a Web creation and e-commerce tools, for US$170 million in cash. This acquisition continues Intuit’s march into what we term a "connected services," or combined software and…
In case you missed any posts during the short week last week, here is a recap. Click below to read each post in full. Bebo Provides Mainstream Content -- Attracts Big Brands Last week Bebo, the global social network, announced…
Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what does it really do with it? How does it drive…
ILM:07 kicks off next week and we're all excited and busy with the run-up activities to the show. If you are attending, comment below if you'd like to meet up. Otherwise do your best to tackle us at the show,…
Angus Frame, editor of Globeandmail.com, presented an interesting CaseCamp study this evening in Toronto. He showed how the many twists and turns it took to implement one simple social media aspect to the site have paid off. Globeandmail.com launched its…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
Should directory publishers embrace the concept of opt-out, the notion that some mechanism should be created that allows consumers to choose not to receive a print book? This question arose last week at the Yellow Pages Today event in Zurich,…
Amazon yesterday launched a $399 electronic black-and-white e-reader called “Kindle” that can quickly download books and customized versions of newspapers, magazines and blogs over a limited-use free EVDO network. Seven newspapers are included in the first batch of content: The…
Urban Mapping yesterday announced a partnership with mapping technology provider Placebase. Placebase basically has an API built on mapping tiles (the standard unit of Web 2.0 mapping) that lets developers do a lot with pushpins. This comes in handy in…
Google announced that it will now allow users to change address information in Google Maps. This will let any registered user click and drag map arrows to a different place on the map if they are incorrect. This is analogous…
Google announced that it will now allow users to change address information in Google Maps. This will let any registered user click and drag map arrows to a different place on the map if they are incorrect. This is analogous…
Classified aggregator Oodle launched a brand-new interface today with a series of functional and aesthetic enhancements that will serve as the basis of a new product strategy and publisher network. Beneath the surface, the company has refined its taxonomy to…
Freedom Interactive President Michael Mathieu told attendees of Piper Jaffray's Global Internet Summit last week in Laguna Beach, California, that his sales teams are focusing on selling a broad array of local marketing products to medium-sized businesses (i.e., a notch…
According to new research released by British Car Auctions, used car buyers are apparently quite content. According to the research, nearly 96 percent were "very and/or quite" satisfied with their used car purchase. The survey of 2,900 drivers indicated that…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
Here is a quick recap of items from the past week of local search and media, in case you missed them. Click below to read each post in full. Yellow Pages: More Than Just 'Get An Idea' The circulation at…
