Kelsey Local Media Blog
The way Yahoo! breaks up business segments is always instructive -- something we follow closely at The Kelsey Group as we do our best to sort out our Interactive Local Media, Marketplaces and Yellow Pages/Directional Advertising (“The Kelsey Report”) research…
European Directories and Truvo announced the possibility of a merger of their respective De Telefoongids and Gouden Gids directory operations in the Netherlands. According to the news release: Cornel Riklin, CEO of European Directories, said “We are very excited about…
2007 U.S. advertising spending is expected to grow just 0.7 percent over 2006 to US$283.8 billion, according to McCann Erickson's well-respected advertising forecaster, Robert Coen. In his biannual Insider's Report, Coen downgraded his 2007 forecast for the second time in a year.…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
A major benefit associated with R.H. Donnelley's $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and…
At the ILM:07 conference last week in L.A., we saw lots of great mapping demos from Google, mobilePeople, et al. But it was hard to nail down how maps and their related services (ZIP codes, neighborhood mapping and other spatial…
Aside from our own play-by-play of last week's eventful ILM:07 show, here is a roundup of others' coverage: Marchex LocalPoint GigaOm Andrew Shotland's LocalSEOGuide (more posts here and here) Forbes NAA Digital Edge Blog Sebastien Provencher's Praized (more posts here…
The closing wrap-up panel at ILM:07 included two seasoned industry observers, a high-profile technology developer, and a principal from conference co-sponsor Search Engine Strategies. Under the encouragement of co-moderators Matt Booth and Neal Polachek, each panelist sought to summarize some of…
Two pioneers in the local social space discussed their leading-edge approaches in a panel at ILM:07 today. First up was Mike Orren, president of Pegasus News. Like so many companies in the local online space, Pegasus has not followed a…
Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to the SMB market. (Kelsey conference regulars have heard an earlier…
John Hanke, Google's head of Maps and Earth, keynoted this morning at ILM:07 and spoke in-depth about these products' recent announcements. These include MyLocation, terrain maps, user address corrections and enhancements to MyMaps. Just a normal week for Google though,…
John Hanke, Google's head of Maps and Earth, keynoted this morning at ILM:07 and spoke in-depth about these products' recent announcements. These include MyLocation, terrain maps, user address corrections and enhancements to MyMaps. Just a normal week for Google though,…
Speaking this morning at ILM:07 in Los Angeles, Russell Horowitz, chairman and CEO of Marchex, dismissed the idea that a clean slate is needed to communicate the value proposition of local online advertising to small businesses. He is betting on…
Jonathan Weber started his career in traditional media as a writer and editor at the Los Angeles Times, but the new media bug got hold of him. He was the cofounder and editor in chief of the Industry Standard, which…
Jonathan Weber started his career in traditional media as a writer and editor at the Los Angeles Times, but the new media bug got hold of him. He was the cofounder and editor in chief of the Industry Standard, which…
Google has launched MyLocation, a nice tool for mobile maps that triangulates your location based on your distance to cell towers. A blue dot and a circle are placed on Google mobile maps that show you where you are and…
Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…
ILM:07 was fortunate to have Jason Calacanis, CEO of Mahalo, as a speaker. Always a straight shooter and a prolific blogger, Calacanis is very outspoken about his feelings about search, social media, SEO and local search. When asked about the…
A panel of national agency representatives ("National Advertisers Going Local") delivered the message that more local revenues would flow to local sites, including IYPs, if the focus were more on making their properties easier for national advertisers and their agencies…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
