Kelsey Local Media Blog
Since our founding, The Kelsey Group has been committed to delivering our unvarnished view of the dynamics of the ever changing and evolving local advertising market. We have been criticized by some in traditional media who suggested we have overstated…
S&MM online columnist Robert Grede shared some interesting insights in a recent article on how local advertisers can survive in a down economy and what local media sales reps should be communicating to their advertisers and prospects. While many of…
Neal Polachek and I had the opportunity this morning to sit down with Mike Galgon, cheif advertising strategist for Microsoft. Galgon was brought on board as part of Microsoft's $6 billion acquisition of aQuantive, which he cofounded in 1997. The…
It was interesting to see the Yellow Pages Association release its usage data showing print usage was stable at 13.4 billion and IYP usage had increased to 3.8 billion in 2007. While the overall usage figure is a 3 percent…
In an unexpected move, AOL has acquired social network Bebo for $850 million. A move into social networking is interesting for AOL given that portals have traditionally dropped the ball when it comes to social networks (albeit, mostly homegrown ones).…
Last week, we wrote about The Seattle Times Co. and its new “Network search,” which is powered with FAST. This week, we are covering The Boston Globe’s Boston.com and its new “Federated” search solution, powered by Google. Federated and Network…
To follow up on the recent post about Yelp's funding, I was able to sit down with Yelp CEO Jeremy Stoppleman yesterday at the company's San Francisco headquarters. The company is moving in some interesting directions and the $15 million…
Local.com and Idearc Media today renewed their relationship that distributes Superpages ads on Local.com. Superpages advertisers get premium placement on Local.com, while Local.com gets more content in its network and a rev share. According to the release: Under the renewed…
Since so many opinions these days seem to be based on anecdotal evidence, let me add another anecdote to the mix. I am sitting in a coffee shop near where I live doing e-mail and so on. In walks a…
SMB-focused video ad platform Jivox launched today, along with a $2.7 million seed round led by Opus Capital. Jivox joins the hot local merchant video advertising space with a self-serve ad creation and placement engine for SMBs. This includes ad…
U.K. directory publisher Yell has launched a new syndication product called netReach, which serves search contextually relevant results from Yell.com onto a network of syndication partners. The product is launching with a half-dozen partner sites, including the Manchester Evening News, Multimap…
The future of real estate agents is a special cause of mine, since my wife is with Century 21. So whenever I hear someone has bought or sold a house, I always ask them: “How was the agent experience? What…
Here is a recap of blog posts from this week in case you missed any. Click below to read each post in full. OK, Here’s the Lineup for Seattle, April 30-May 2 It’s been a lot of fun putting this…
From the Friday afternoon humor department, The Onion has a funny article about the majority of Americans that can't locate a Payless Shoe store on a mall directory. I wonder what NearbyNow thinks of the data? ;)
Mixpo's Glenn Pingul has an interesting column in Search Engine Land today about online video's growing relevance as an ad vehicle for SMBs. He hits on all the main points, discussed here in the past, about video's benefits for local…
One big takeaway from the NAA Marketing show last week in Orlando was that newspapers are ready to build up a zillion niche products that allow them to leverage their editorial talents. But not much progress, or even attention, is…
3-D mapping company EveryScape has secured a $7 million B round led by Waltham, Massachusetts-based Dace Ventures. Similar to Google's Street View, the company stitches together 3-D renderings of street-level cityscapes. Unlike Google or any other mapping provider, however, EveryScape…
The smart “post Web” money is looking at health care (and green solutions), right? But based on Health 2.0: User-Generated Healthcare, a conference that took place March 2-4 in San Diego, the subject may no longer be search engines or…
Spot Runner has gone into the local reseller channel in a major way by acquiring Weblistic, a company headed by Ketan Shah (and whose president is Yellow Pages Commando Dick Larkin). The company has 50 employees and is headquartered in…
Last week, Krillion took an evolutionary step by feeding its local product listings into TheFind.com. -- essentially becoming a data provider, in addition to a local product search destination. After talking with Krillion CEO Joel Toledano last week, it became…
