Kelsey Local Media Blog
The leadership of the Yellow Pages Association came out swinging against its growing number of critics and doubters at yesterday's kickoff of the group's annual conference in Las Vegas. Chairman Dave Swanson (also CEO of R.H. Donnelley) gave a passionate…
On the heels of its $7 million B round last month, 3-D mapping provider Everyscape, announced today that it will expand its coverage to San Francisco, Philadelphia and Washington, D.C. It now covers 15 total cities including its first batch,…
Here is a recap of posts from the last week in case you missed any. Click below to read each post in full. Cobalt, Marchex Take Pay-Per-Call to Auto Dealers We thought there must be a reason why VoiceStar, Marchex's…
We thought there must be a reason why VoiceStar, Marchex's pay-per-call unit, had such a prominent presence at the North American Dealer Association show in February. Now we know: The company has just formed a reseller partnership with The Cobalt…
There has been lots of talk at search marketing conferences about social media marketing (SMM) and social media optimization (SMO). This involves everything from starting a blog to optimizing your content with link bait and other hooks to get exposure…
Zillow continues its march up the real estate value chain with a new feature that allows house buyers to apply for mortgages. The mortgage service, like everything else on Zillow, is ad-supported and free to both buyers and lenders. It…
Idearc Media announced yesterday that it has named Briggs Ferguson president - Internet, replacing Eric Chandler, who departed in January to accept a position in another industry. Ferguson spent five years at IAC Citysearch. He left in March 2007, replaced by…
Yahoo! announced today at CTIA that it will integrate voice search capability into its OneSearch mobile search application. The new "OneSearch 2.0" will be powered by Vlingo, a speech recognition technology company that also received a $20 million B round…
I use My Yahoo! as a personal portal to browse headlines within the long list of RSS feeds I've set up. I find it's easy to personalize and set up news feeds, weather, e-mail, team schedules, movie times, etc. In…
"Human-powered" mobile search engine ChaCha announced today that it has integrated voice search capability. The company started in late 2005 as an online search engine that tapped human operators to return results, with the thought that directly answering natural language…
The Association of National Advertisers Directory Committee has used a very public method to challenge North American Yellow Pages publishers to do more on research and transparency. The committee issued an "open letter" today urging directory publishers to expand syndicated usage…
Spas have always been a leading advertising category for city guides and other local sites. In many cases, they are virtually the only breakthrough for “services.” The rest may be dominated by restaurants and bars. But the spas themselves have…
Local search platform provider Local Matters has announced it will acquire mobile search platform provider mobilePeople for a combination of cash and stock. In a nutshell, this will extend Local Matters' publisher partners' ability to sell mobile and DA-delivered voice…
The current distribution of the AT&T’s Real Yellow Pages produced by Dex (R.H. Donnelley) will no longer include the Chicago Metro Residential White Pages. According to the release: “Local residential listings are already included in the Chicago Neighborhood directories that…
Here is the week-in-blogging from TKG, in case you missed anything. Click below to read each post in full. Google's Street View Cameras Go Offroading Google announced today that it has expanded its coverage of six cities in Street View,…
Google announced today that it has expanded its coverage of six cities in Street View, and has added 13 more: Albuquerque, NM Anchorage, AK Austin, TX Cleveland, OH Fairbanks, AK Little Rock, AR Madison, WI Nashville, TN Rockford, IL Richmond, VA…
One of the most significant announcements in the past year about the Yellow Pages business was made by PagesJaunes. In order to get in front of the faster migration from print to online that is occurring in France's major cities,…
YouTube launched a series of new analytics features today, known as Insight. The product gives video producers more detailed information about where and when their videos were viewed. For now this drills down as far as state and country (using…
If Facebook is really the next marketing platform, the guys at Loladex will have guessed right. The new rating and review company, formed by two alumni of AOL Search and Yellow Pages, had initially been incubated as a destination site…
Local/social search product Loladex launched this morning, currently built exclusively around a Facebook application. The application will specifically seek to tap into the trust inherent in a group of Facebook contacts, as a source of information on, and interaction around,…
