Kelsey Local Media Blog
The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally. Now ranging in age…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey's recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
No one media organization has completely solved the challenge of traditional to digital sales transformation -- but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local…
When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey's most recent wave of our Local Commerce Monitor. Franchises were much more oriented toward digital and online media. According to the…
The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…
The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…
Following yesterday's talk from Living Social's Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.'s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising. Hecht is an ad…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…
Analytics are moving center stage for many "platform" companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements. The trend -- a real one -- was reinforced today by Where2GetIt's announcement that it…
In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…
For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…
For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…
