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Geo-Fencing Update: A Discussion With Maponics CEO Darrin Clement

  • January 9, 2012
  • Peter Krasilovsky
  • Hyper-Local, Location Targeting, Mapping, Mobile, Verticals, Yellow Pages

A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies. Since then, search…

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ATTi to Attract Developers With Open Data, Fabulous Prizes

  • January 9, 2012
  • Charles Laughlin
  • Mobile, Online/Interactive, Yellow Pages

AT&T Interactive is launching a contest today to encourage online and mobile application developers to use its APIs to build new uses for local business data. ATTi is trying to tap into the collective creativity and brainpower of the developer…

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Anderson Joins Yell to Boost Business Strategy And Digital Sales

  • January 5, 2012
  • Elise Simmons
  • Online/Interactive, Yellow Pages

We reported at the end of the year that Yell is moving in a new strategic direction. This week, the Yellow Pages publisher announced the appointment of Matt Anderson as its new chief strategy and business development officer. Anderson has…

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Eniro Picks Up Pieces of EDSA’s Danish Operation

  • January 1, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Sweden-based local search company Eniro has acquired some of the assets of De Gule Sider in Denmark, the Yellow Pages operation closed down recently by European Directories. EDSA has made the decision to discontinue print directories in Denmark, where…

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Truvo Sells Ireland Operation, Cleans Out Executive Ranks

  • December 28, 2011
  • Charles Laughlin
  • Financial Results, Mergers & Acquisitions, Yellow Pages

The European directory and local search operator Truvo has taken major steps toward consolidating around its flagship Belgian operation. On Dec. 22, Truvo "divested" its operation in Ireland, selling it to Contact Holdings, which operates Yellow Pages companies in the…

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Yell Gets a Boost From Lender Deal

  • December 19, 2011
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Heavily leveraged Yell Group has earned some breathing room from a deal with its lenders announced yesterday. Yell announced that it has reached terms with the "overwhelming majority of lenders" to increase the headroom on its debt. Without such concessions, Yell…

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BIA/Kelsey, LSA Join Forces for 2012 Conference

  • December 13, 2011
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages

Local Search Association President Neg Norton announced today at ILM West in San Francisco that the trade group would work with BIA/Kelsey to produce its annual conference, April 21-24 in Boca Raton, Florida. Norton said the LSA is committed to…

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ILM West: Change in Culture, Sales Force and Products Evolve Dex

  • December 13, 2011
  • Bobbi Loy Luster
  • ILM West, Online/Interactive, Yellow Pages

Dex One Chief Strategy Officer David Sharman shared with us today some of the key challenges the longtime traditional directory publisher is facing as it evolves its business into the digital world. The primary challenge that he sees in the…

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Telmetrics Expands Globally

  • December 7, 2011
  • Charles Laughlin
  • Call Monetization, Online/Interactive, Yellow Pages

The Toronto-based call measurement firm Telmetrics today announced a major expansion of its business into Europe, launching its solution in 10 markets. The launch follows a six-month beta test in which Telmetrics proved out the value of its service for…

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What’s in Store for Global Yellow Pages in 2012?

  • December 6, 2011
  • Charles Laughlin
  • Yellow Pages

Seems every year is a year of transformation in the global Yellow Pages industry. This year is no different, with more leadership changes, financial turmoil, and a much more aggressive push into new strategies and new products. There is a…

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Yellow Medya and TripAdvisor Announce Partnership

  • November 29, 2011
  • Elise Simmons
  • Online/Interactive, SMBs, Yellow Pages, Yellow Pages, European

Yellow Medya, formerly Turkey Yellow Pages, announced a partnership today with the world's largest travel site, TripAdvisor, in Turkey. The Yellow Pages publisher will integrate TripAdvisor onto all its platforms, including online and mobile. As a result, it will have…

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Local Insight Exits Bankruptcy

  • November 21, 2011
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Last week, Local Insight Media emerged from Chapter 11 bankruptcy, roughly one year after seeking protection from its creditors. The company emerges from bankruptcy with a new structure, a new board of directors and a more manageable balance sheet, having…

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New Newspaper Consortium Rolls Out Shopping Platform; Acquires Travidia

  • November 17, 2011
  • Peter Krasilovsky
  • Newspapers, Shopping, offline, Yellow Pages

A big chunk of the newspaper industry has banded together to adopt Find n Save, a shopping platform featuring a single place to review deals, product inventory, weekly specials, “cents off” grocery deals and local ads. Participating newspaper companies include…

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Angie’s List Seeks $113 Million From IPO

  • November 15, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Funding, Social, Yellow Pages

In the wake of Groupon's successful IPO, Angie’s List is apparently set to issue its own IPO on Thursday. The offering would raise up to $113 million for the Indianapolis-based company, which provides members-only reviews of services and medical providers.…

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Yellow New Zealand Inks Deal With Google

  • November 8, 2011
  • Elise Simmons
  • Yellow Pages

Yellow Pages Group New Zealand is now the first Google AdWords Premier SME Partner in New Zealand after inking a deal last week. The partnership is designed to enhance YP NZ's suite of digital marketing services. "We need to transform…

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PagesJaunes Launches 123deal

  • November 7, 2011
  • Elise Simmons
  • Coupons/Deals, Online/Interactive, Yellow Pages

PagesJaunes, the French directory publisher, recently announced the launch of 123deal in Italy, Germany and the U.K. The daily deals and local discounts portal and search engine is also available in France and Spain. The location-based search option allows users…

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What Was Behind Last Week’s YP Stock Spike?

  • November 7, 2011
  • Charles Laughlin
  • Financial Results, Yellow Pages

Last week several of the leading listed directory companies saw sizable spikes in their stock prices following their Q3 earnings announcements, though the surge seems to have died off today. For example, Dex One announced its earnings on Nov. 3. On…

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Moore Joins Yell as CDO

  • October 26, 2011
  • Elise Simmons
  • Online/Interactive, Yellow Pages

Yell announced this week that Microsoft MSN Partner and Producer Scott Moore will join Yell Group as its chief digital officer. Moore will report to Yell Group CEO Mike Pocock and will be based at a new Yell office in…

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ILM Asia: Getit’s Ambitious Transition

  • October 24, 2011
  • Neal Polachek
  • ILM Asia, Online/Interactive, Yellow Pages

Just before lunch at ILM Asia, Sidharth Gupta, CEO of Getit Infoservices, shared his company’s vision of the future. It was comprehensive and holistic. In his talk, Gupta spoke of the evolution that is occurring around the world and in…

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Tele Directories to Launch New Local Search Directory Using Immersifind Platform

  • October 21, 2011
  • Elise Simmons
  • Online/Interactive, Yellow Pages

Tele Directories, a Yellow Pages ad solutions provider, is set to launch its new local search directory for Brunei Yellow Pages, www.yp.com.bn, next week. The new site is based on the ImmersiFind 2.0 platform, an online directory search application that…

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