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Italy’s Seat PG Says Unable to Pay Debts

  • February 5, 2013
  • Charles Laughlin
  • Financial Results, Online/Interactive, Yellow Pages

Seat Pagine Gialle, Italy's leading directory publisher, has announced it is insolvent and unable to meet its debt obligations. Specifically, the company was not able to meet its 2013 debt obligations totaling 200 million euros. Seat will now seek protections…

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New BIA/Kelsey Report: Annual Analyst Picks & Predictions

  • January 18, 2013
  • Charles Laughlin
  • Mobile, Online/Interactive, Social, Verticals, Video, Yellow Pages

In keeping with tradition, BIA/Kelsey released its annual "Picks and Predictions" report this week, offering a collective view on the events that will drive the 2013 agenda in our local media coverage areas -- directional, interactive, mobile, social, vertical and video.…

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PagesJaunes Expands Dining Vertical

  • January 10, 2013
  • Charles Laughlin
  • Online/Interactive, Verticals, Yellow Pages

The French search and directories firm PagesJaunes has expanded its presence in the dining vertical by acquiring Chronoresto, a site that allows consumers to order takeout food online. The acquisition follows the company's strategy of building deep content and transaction capability in…

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At ILM West: Local Ad Sales: Transform and Roll Out

  • December 4, 2012
  • Mike Boland
  • Mobile, Online/Interactive, Yellow Pages

To round out the afternoon of Day 1 of our ILM West Conference, a heavy hitter roster of local media veterans defined the current state of local media ad sales. The short answer: We're in the midst of lots of…

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DexOne: It’s All About Bundles

  • October 25, 2012
  • Charles Laughlin
  • Financial Results, Online/Interactive, Yellow Pages

On today's Q3 earnings call, DexOne CEO Alfred Mockett made it clear that bundles are central to Dex's hopes of arresting its revenue declines. The company grew its digital bookings by 26 percent in Q3 and expects to end 2012…

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Seattle Ruling Brings an End to San Francisco Phone Book Ban

  • October 24, 2012
  • Charles Laughlin
  • Yellow Pages

We expected the recent court ruling on the Seattle opt out ordinance to have an impact beyond its immediate scope. And now it has. San Francisco Board of Supervisors President David Chiu introduced an ordinance Tuesday that would suspend the…

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A New Yellow Pages for NY Local Service Pages

  • October 17, 2012
  • CMatthiessen
  • Online/Interactive, Yellow Pages, Yellow Pages, Print

Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow…

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Seattle Opt-Out Ordinance Struck Down

  • October 16, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Yellow Pages industry won a big victory yesterday when the U.S. 9th Circuit Court of Appeals struck down Seattle's tough opt-out ordinance in a unanimous decision. The court based its decision on the finding that print directories offer more…

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ADPAI Event Examines the Great Transformation

  • October 12, 2012
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages

The Asian Directory Publishers Association's annual conference next month in Thailand has assembled an impressive list of international industry leaders to take a hard look at the challenges of transformation directory organizations. ADPAI represents search and directory companies throughout Asia…

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SMB Digital 2012: Performance Marketing

  • September 20, 2012
  • Rick Ducey
  • Ad Sales, BIA/Kelsey SMB, Call Monetization, Mobile, Online/Interactive, Verticals, Yellow Pages

Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…

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SMB Digital 2012: DexOne’s Checklist for Transforming a Sales Force

  • September 18, 2012
  • Mike Boland
  • Mobile, Online/Interactive, Yellow Pages

Kicking off Day 2 of our SMB Digital Marketing Conference, DexOne's EVP of Sales & Marketing Richard Hanna offered insights into the changing realities of selling advertising to SMBs. This is particularly timely in the immediate wake of his company's…

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SMB Digital 2012: Focus on Many Ad Mediums, or Die

  • September 17, 2012
  • Mike Boland
  • Online/Interactive, Verticals, Yellow Pages

Rounding out the first day of our SMB Digital Marketing Conference in Chicago was a panel well versed in the realities of working with local and regional advertisers. Darnell Holloway, Manager, Local Business Outreach, Yelp Shawn Riegsecker, Founder and CEO,…

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Dex One and SuperMedia to Merge

  • August 21, 2012
  • Charles Laughlin
  • Mergers & Acquisitions, Online/Interactive, Yellow Pages

Well, another shoe has dropped in the U.S. directories market. This morning Dex One and SuperMedia announced plans to merge, creating an an entity called Dex Media with roughly $3.1 billion in revenue, based on 2011 results. Dex shareholders will…

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Study Finds Cost Per Call Favors YP

  • August 3, 2012
  • Charles Laughlin
  • Google, Online/Interactive, Yellow Pages

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

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Changing the Local Sales Conversation

  • July 14, 2012
  • Charles Laughlin
  • Ad Sales, Online/Interactive, Yellow Pages

The website development firm vSplash is playing in a fertile field with its Buzzboard product, a tool that enables local media salespeople to use the quality of small business digital presence as a starting point for a sales conversation. The…

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Yellow NZ Names Industry Veteran as New CEO

  • July 12, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

New Zealand's Yellow Pages Group had named current Managing Director Chris Armistead as its new CEO, replacing Scott Pomeroy, who held the job on an interim basis. Pomeroy, formerly CEO of Local Insight Media, will remain on the company's board…

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Data at Core of Yellow Medya Transformation

  • June 21, 2012
  • Charles Laughlin
  • EASDP 2012, Online/Interactive, Social, Yellow Pages

Back in 2008, Trevor Nadeau went to the board of the company he was running, Yellow Medya, and told them that no one was buying the product they were selling, an online Yellow Pages directory. Nadeau had to come up…

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Coming in September: BIA/Kelsey SoLoMo Event at EASDP — Toledo, Spain

  • June 12, 2012
  • Charles Laughlin
  • EASDP 2012, Mobile, Online/Interactive, Social, Yellow Pages

  So where should a European local media company place its bets when looking across the spectrum of opportunities in social media, mobile and local online commerce? BIA/Kelsey announced today that it has joined forces with the European Association of Search…

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YP Sees Freedom to Grow Under Cerberus Ownership

  • May 25, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

YP CEO David Krantz wanted to dispel a widely held notion when we spoke with him late last week about the company he now runs, newly acquired from AT&T by the private equity firm Cerberus Capital Management. "This is not…

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Yell Group Plays the Name Game

  • May 22, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The global directories company Yell Group, which is fighting a rapidly declining core business as it shifts to new digital products, has announced it will be changing its name to Hibu, pending the approval of its shareholders in July. The…

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