Global Yellow Pages Blog
Google has reached an agreement to buy DoubleClick, a display ad network, for US$3.1 billion in cash. The acquisition moves Google deeper into the critical display and rich media markets, a segment the company has vowed to become a larger…
Saw an interesting announcement from Idearc Media that shows the publisher is trying to keep pace with the shifts occurring in consumer priorities. Idearc is introducing a Green Business Guide in its Madison, Wisconsin, book, which hits the streets in…
I had an interesting discussion this week with Amy Healy of the Yellow Pages Association. You may recall a few weeks back we blogged about a movement in Norway to give consumers the ability to opt out of print directory…
Apparently, those who were worried about AT&T Advertising & Publishing leaving its St. Louis headquarters digs can rest easy. This story in the St. Louis Post-Dispatch suggests the decision was big news in St. Louis, since it affected more than…
This article in The Australian summarizes a report on overall 2006 media growth in Australia. It singles out print directories as being a particular drag on media spend. It also notes that once online is stripped out, traditional media overall…
Google has officially launched its free 411 product. The number, 1-800-GOOG-411 (1-800-466-4411), makes business name and category search accessible from any U.S. telephone. This is a product we originally uncovered in our report Wireless Voice Search: The Multi-Modal Revolution. At…
Last week, my colleague Peter Krasilovsky wrote a blog about 1-800-Free411 launching category search and took the opportunity to update how Jingle is doing. According to SVP Lyn Oakes, Jingle is receiving 16 million calls per month, with 60 percent…
It seems to me that precious little has been written about the fact that, according to the March 19 issue of eMarketer, four national portals Google, Yahoo!, Microsoft and AOL have seen their share of total Internet advertising…
EStara announced this week that it will power the new click-to-call functionality of Yellow Pages Singapore's online directory, Yellowpages.com.sg. YPS is the largest directory publisher in Singapore and its online directory is the most trafficked online business directory there, according…
It appears Yell Group may be the target of an unnamed private equity group hoping to pursue an LBO of Yell, which is the leading YP publisher in the U.K. and Spain and the largest U.S. independent publisher through its…
The latest news on the sale of Yellow Pages Group (New Zealand) is that a partnership of the private equity KKR and Australia's Seven Network has made a final offer of about NZ$2.2 billion, which is about 9 times the…
Yellowpages.com unveiled the first screen shots of its IPTV Internet Yellow Pages channel at Local '07 yesterday. The shots show a colorful video service that enables users to select and browse by popular categories, with details of nearby businesses also…
Earlier this week I was rereading the transcript of the Nordic directory publisher Eniro's Q4 2006 earnings call, and I paid a bit more attention to an item I had glossed over the first time through, when I was more…
Just got a press release in my inbox from Yellow Book announcing that it would begin publicly disclosing audited circulation figures for all its directories with distribution greater than 100,000. In the release, Yellow Book makes the claim that it…
We noted with interest the recent move by Canada's Yellow Pages Group to introduce a companion directory in the Calgary, Alberta, market along with this year's core directory. YPG's decision to introduce a companion book may be related to a…
Microsoft announced today that it has agreed to acquire Tellme, a Mountain View, California-based voice search provider. Yesterday, Microsoft and Tellme briefed The Kelsey Group about the pending acquisition. Neither side would disclose the size of the deal, but we…
The Kelsey Group's Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast is out today. The forecast has a five year outlook, comparing 2006 figures with 2011 projections. At a high level, here are some of the key…
Our annual forecast was released today. The headline of the news release is "Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011." The subhead is "Kelsey Group analysts expect continued growth…
In a move to help provide online sales and support in each U.S. time zone, Idearc Media's Superpages.com opened a new national sales office in Alpharetta, Georgia, an Atlanta suburb. According to the release: "We provide a wide-range of services…
A lot of discussion has taken place as to why the Yellow Pages industry has sat on the sidelines as the Web 2.0 world of social media, online video and greater consumer interaction has advanced in other media. Now enter…
