Global Yellow Pages Blog
According to an article appearing in this month's Association of Directory Marketing Flash newsletter, the three major U.S. directory industry trade associations are moving in the direction of a merger. In August, the ADM board hired a consultant, Charles Rumbarger,…
Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…
In case you missed them, here is a sampling of blog posts from the past week. Click below to read each post in full. MSN Video Boosts Features; Sets Sight on Local At Microsoft's recent Searchification event in Silicon Valley,…
Name the three countries that ZenithOptimedia predicts will be the fastest-growing ad markets by percentage growth from 2006 to 2009. Not even your ad agency friends are likely to get that question right. I have always taken umbrage with any company that…
AgendiZe last week announced a new widgetized version of its save & share functionality for small-business Web sites. Peter Krasilovsky mentioned it briefly last week, and it's been since covered in a few places. But I finally had the chance…
AgendiZe last week announced a new widgetized version of its save & share functionality for small-business Web sites. Peter Krasilovsky mentioned it briefly last week, and it's been since covered in a few places. But I finally had the chance…
AT&T has announced an initiative in North Carolina to stop publishing its White Pages directories in Charlotte and Raleigh in favor of Web-based or CD-ROM access to residential listing data. According to a recent article in the Canadian Press: “Clifton…
AT&T has announced an initiative in North Carolina to stop publishing its White Pages directories in Charlotte and Raleigh in favor of Web-based or CD-ROM access to residential listing data. According to a recent article in the Canadian Press: “Clifton…
For those who weren't able to attend DDC last week, you can see the recap of coverage here on the blog. There is also my quick take on one of the show's main themes on the YPA's Local Search Guide…
It's sometimes useful to track search terms as an indication of demand and popularity of products, both online and off, as Chris Smith has done in his column referenced yesterday by John Kelsey. In the case of Yellow Pages, however,…
It's sometimes useful to track search terms as an indication of demand and popularity of products, both online and off, as Chris Smith has done in his column referenced yesterday by John Kelsey. In the case of Yellow Pages, however,…
Two articles. Two perspectives. Two headlines. Yesterday, Chris Smith wrote in Search Engine Land the following headline, "Google Trends: Yellow Pages Will Be Toast in Four Years." He went on to back up his thesis using statistics. "My gut feeling…
Last week's DDC conference was a success on many fronts. In case you missed it, below is a recap of blog coverage from the show. Thanks to all who attended or contributed. Now it's time to start gearing up for…
My feeling about this week's DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
Trader Pubs, the Canadian shopper publisher of AutoTrader.ca and assorted other titles acquired by YPG last year, is seeking synergies between the companies that add usage and extend advertiser relationships in both directions, according to Geneviève LeBrun, a longtime YPG…
What’s fun about attending a DDC conference is that at some point a challenge is laid down calling for a radical change. Yesterday afternoon, Neal Polachek and Charles Laughlin outlined the challenges major metropolitan markets face around the world including: …
For this pre-conference week, here is a recap of news and views from the TKG blog in case you missed any posts. We hope to see you at DDC. Sign of Times? Online Newspaper Vet Goes to TV If you…
One year ago, head of AT&T Directory Operations Dennis Payne (apropos to the previous post) mentioned during his DDC keynote address that AT&T would push hard on bringing directory listings to new formats, most notably IPTV. Then last march at…
