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Andrew Day: Publishers Need 30% Online Revenues

  • November 15, 2007
  • Charles Laughlin
  • Ad Sales, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

Truvo CEO Andrew Day said directory publishers need to generate 30 percent of total revenues from online sources relatively soon in order to have a strong business going forward. "Those who are at 10 percent to 15 percent online will…

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YPG New Zealand's Yellow Goes Mobile

  • November 14, 2007
  • Michael Taylor
  • Advertising Networks, Online/Interactive, Yellow Pages, Yellow Pages, European

Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone Live mobile service. The service is expected to begin in…

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YPG New Zealand’s Yellow Goes Mobile

  • November 14, 2007
  • Michael Taylor
  • Advertising Networks, Online/Interactive, Yellow Pages, Yellow Pages, European

Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone Live mobile service. The service is expected to begin in…

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TKG Data and Analysis: A Weekly Recap

  • November 9, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

In case you missed any posts, here is a weekly recap of select happenings in local search, Yellow Pages and online media. Read below to read each post in full. LiveDeal Gets More Social Classifieds aggregator LiveDeal has been on…

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YPG’s Directory EBITDA Nears 60%

  • November 7, 2007
  • Charles Laughlin
  • Classifieds, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Yellow Pages Group released its third-quarter numbers this morning and will have its earnings call at 1 p.m. Eastern today. We will listen in and post a few details from the call a bit later. One key data point: The…

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YPG's Directory EBITDA Nears 60%

  • November 7, 2007
  • Charles Laughlin
  • Classifieds, Online/Interactive, Yellow Pages

Yellow Pages Group released its third-quarter numbers this morning and will have its earnings call at 1 p.m. Eastern today. We will listen in and post a few details from the call a bit later. One key data point: The…

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For Yell, Competition a Factor on Both Sides of the Pond

  • November 7, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Yell Group reported its half-year 2008 results yesterday, and the publisher revealed that while its online product in the U.K. continues to grow at a torrid pace, print grew only modestly in the U.S. and declined 4.4 percent in the…

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Idearc Singles Out National Channel for Poor Showing

  • November 5, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

I listened to the replay of last week's Idearc Media third-quarter earnings call, and a few items stood out. First, Idearc made the assertion that through nine months of 2007, most of its challenges in the print business were the…

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In Yellow Pages, the Competition Isn’t the Other Fellow

  • November 2, 2007
  • John Kelsey
  • Ad Sales, Ad Sales, National, Newspapers, Online/Interactive, Traditional Media, Verticals, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…

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In Yellow Pages, the Competition Isn't the Other Fellow

  • November 2, 2007
  • John Kelsey
  • Ad Sales, Ad Sales, National, Newspapers, Online/Interactive, Traditional Media, Verticals, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…

Read More→

TKG Data and Analysis: A Weekly Recap

  • November 2, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

In case you missed any posts, here is a weekly recap of select happenings in local search, Yellow Pages and online media. Read below to read each post in full. Gannett’s Metromix Investment: 'Under $10 Million' Gannett is teaming with…

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Will Sensis Go on a Buying Spree?

  • November 1, 2007
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Print

An article in the Australian newspaper confirms that Sensis will need to pursue acquisitions in order to meet the five-year growth objectives set out by Telstra CEO Sol Trujillo back in 2005. Telstra is Australia's leading telecom and is the parent…

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Idearc Brings the World to Its Local Print Yellow Page Customers

  • October 30, 2007
  • Michael Taylor
  • Classifieds, Listings Providers, Local, Online/Interactive, Shopping, online, Verticals, Yellow Pages, Yellow Pages, European, Yellow Pages, Print

When is a local Yellow Pages not a local Yellow Pages? When a global gift shopping catalog is part of the directory. Idearc Media has partnered with Shop Yellow, an online and print gift catalog company offering gift items for…

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Strong IYP Growth Sustains PagesJaunes

  • October 26, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

France's PagesJaunes has long been the dominant player in the country's print directory market, but in recent quarters, what was a growing business now is struggling to generate positive revenue growth. Online, however, continues to be a strong suit for…

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TKG Data and Analysis: A Weekly Recap

  • October 26, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

In case you missed any, here is a sampling of posts from the TKG blog this week. Click below to read each post in full. Yellow Pages Odds n' Ends Charles Laughlin takes a look at the week in Yellow…

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Yellow Pages Odds n' Ends

  • October 26, 2007
  • Charles Laughlin
  • Ad Sales, National, International Markets, Mobile, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…

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Yellow Pages Odds n’ Ends

  • October 26, 2007
  • Charles Laughlin
  • Ad Sales, National, International Markets, Mobile, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…

Read More→

TKG Data and Analysis: A Weekly Recap

  • October 15, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a sampling of posts from the past week. Click below to read each post in full, and expect more coverage of local search happenings this week, which has already gotten off to a quick start. A Good Online…

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A Good Online Sales Rep Is Hard to Find

  • October 14, 2007
  • Michael Taylor
  • Ad Sales, Ad Sales, National, Advertising Networks, Hyper-Local, International Markets, News, online, Online/Interactive, Verticals, Yellow Pages, Yellow Pages, European

The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…

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CanWest Goes All In With PPC YP Model

  • October 10, 2007
  • Charles Laughlin
  • Call Monetization, Online/Interactive, Yellow Pages, Yellow Pages, Print

Earlier today I spoke with Gary Campbell, who runs the new directory operation within CanWest MediaWorks, the Canadian media powerhouse. CanWest just finished distributing its inaugural GoLocal directory in the national capital, Ottawa. What makes the product unique is that…

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