Global Yellow Pages Blog
The communications plan outlined by Neg Norton at the YPA convention last week is already paying dividends. Like most people in our industry, I have a Google Alert for the term “Yellow Pages.” The April 16 summary edition is shown…
Here is a recap of posts from the last week in case you missed any. Click below to read each post in full. New Tools, New World Earlier this week, my colleague Charles Laughlin wrote a blog about the beginning…
The Yellow Pages Today April workshop featured a divergent view of how best to sell the White Page product line. While some differences exist, due in part to the products offered in the core White Pages product such as those…
Here is a recap of posts from the last week in case you missed any. Click below to read each post in full. Cobalt, Marchex Take Pay-Per-Call to Auto Dealers We thought there must be a reason why VoiceStar, Marchex's…
The current distribution of the AT&T’s Real Yellow Pages produced by Dex (R.H. Donnelley) will no longer include the Chicago Metro Residential White Pages. According to the release: “Local residential listings are already included in the Chicago Neighborhood directories that…
One of the most significant announcements in the past year about the Yellow Pages business was made by PagesJaunes. In order to get in front of the faster migration from print to online that is occurring in France's major cities,…
I’ve spent quite a bit of time over the Easter holiday talking with friends and family about the economy and how they are dealing with the budget crunch we are all experiencing. One of the common threads of all these…
Here is a roundup of blog posts from last week in case you missed any. Click below to read each post in full. What Is the iPhone's Real Impact? M:Metrics released a study earlier this week that makes big claims…
Norwegian-owned Interinfo was purchased by BaltCap, the leading private equity investor in the Baltic states. Interinfo represented the last directory holding of Texas Pacific Group, previous owners of Norway’s Findexa, now owned by Eniro. Terms of the deal were not…
Here is a quick recap of posts from the past week, in case you missed any. Click below to read each post in full. Local Media Survival Skills in a Down Economy S&MM online columnist Robert Grede shared some interesting…
S&MM online columnist Robert Grede shared some interesting insights in a recent article on how local advertisers can survive in a down economy and what local media sales reps should be communicating to their advertisers and prospects. While many of…
It was interesting to see the Yellow Pages Association release its usage data showing print usage was stable at 13.4 billion and IYP usage had increased to 3.8 billion in 2007. While the overall usage figure is a 3 percent…
Here is a recap of blog posts from this week in case you missed any. Click below to read each post in full. OK, Here’s the Lineup for Seattle, April 30-May 2 It’s been a lot of fun putting this…
Here is a recap of posts from the past week on the TKG blog, in case you missed any. Click below to read each post in full. 750 Newspapers Working With Google on Print Ads Program Google’s Print Ads program,…
I've taken a quick look at the R.H. Donnelley earnings release before the company's much-anticipated earnings call this morning. Here are a few quick highlights: The company posted ad sales of US$2,743 million, an increase of 0.4 percent. Net revenues…
As I noted in a blog about The Kelsey Group's Local Online Media event in London last week, analysts, speakers and the audience were positively upbeat about the Yellow Pages business. The feeling by all was that the stock market…
TKG's recently completed Global Yellow Pages and Local Search Forecast underpinned most of the discussion at last week's Local Online Media: London 08. Today it launches officially. Each year the forecast measures the size of the local search industry and…
Here is a quick recap of items from the TKG blog this week, in case you missed any. Click below to read each post in full. Online Video Boom Carries On ComScore Video Metrix announced today that December saw 10…
Yellow Pages Group in Canada made another small step toward complete coverage of the Canadian directory market by acquiring the directory business from TBayTel, a leading telecommunications company in Thunder Bay and Northern Ontario. This means YPG will now be…
Here are some highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Microsoft's SMB Suite Tackles 'Webification' The New York Times' David Pogue writes this morning about some…
