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Yell Goes All In on Small Print Format

  • February 10, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Print

Yell, the U.K.'s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the "biggest design revamp for…

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Consultative Selling: Reality or Local Media Fantasy?

  • January 25, 2010
  • Michael Taylor
  • Ad Sales, Ad Sales, National, Online/Interactive, Sales Best Practices, SMBs, Traditional Media, Yellow Pages, Yellow Pages, European, Yellow Pages, Print

Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I keep hearing over and over again "I've been training on…

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Yell Launches Proprietary Mapping Service

  • January 13, 2010
  • Charles Laughlin
  • Mapping, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

Yell.com has decided to forgo partnering on maps with Google, Microsoft or other potential competitors in favor of building its own propriety map product. The U.K.'s largest directory publisher unveiled a beta version of the Yell Maps product this week.…

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YPG-NZ Grows Revenue, but Posts Loss Due to One Offs

  • December 16, 2009
  • Charles Laughlin
  • Financial Results, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

New Zealand's Yellow Pages Group posted a net loss after tax of NZ$338 million for the financial year ended June 30, but much of the loss resulted from one-time items. The company actually managed to grow revenues 1.4 percent to…

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DMS ’09: A Five-Year Roadmap for Directional Media

  • April 13, 2009
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

We've just completed a preliminary agenda for our upcoming Directional Media Strategies ’09 conference, Sept. 22-24 in Orlando, Florida. DMS is our annual event focused on the global directories industry and, more broadly, connecting small-business advertisers with customers. It is…

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TKG Data and Analysis: A Weekly Recap

  • April 13, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. App Store: 1 Billion Served (Almost) At a rate of 900 apps downloaded per second, Apple is projected to…

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Canpages Makes Progress on Several Fronts

  • April 10, 2009
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet

The folks at Canpages have been very busy lately. In addition to producing competitive print and online directories throughout Canada (where they go head to head with the formidable Yellow Pages Group), the Canadian independent directory publisher operates Immersifind, an…

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TKG Data and Analysis: A Weekly Recap

  • April 6, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. NAA 2009: Paying Attention to Newspapers (Still) Next week is the Newspaper Association of America’s Annual Convention in San…

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Eniro CEO Karrbrink: ‘This Is a Database Company’

  • March 30, 2009
  • Charles Laughlin
  • International Markets, Online/Interactive, SEM, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

On a recent visit to Stockholm, we sat down with Eniro President and CEO Jesper Karrbrink, who is managing Eniro through a strategic shift described in a presentation late last year as moving "from print dependence to online opportunity." In a videotaped interview,…

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TKG Data and Analysis: A Weekly Recap

  • March 30, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. The Knot Launches Local Wedding Sites The Knot has launched 75 local URL sites as well as several niche…

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The Optimism at Marketplaces 2009 Is Palpable

  • March 17, 2009
  • John Kelsey
  • City Guides, Google, Newspapers, Online/Interactive, Video, online, Yellow Pages, Yellow Pages, Internet

At the end of the second day of Marketplaces 2009, my colleague Matt Booth made a statement and then asked a follow-up question. He said, "most of what I've been hearing from the podium is optimistic. Don't people realize that…

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Spotzer Rolls Out New European Market

  • March 5, 2009
  • Charles Laughlin
  • Online/Interactive, Video, online, Yellow Pages

Netherlands-based Spotzer has launched its online video product in Sweden with partner Lokaldelen i Sverige AB, which is a local print and online directory player that competes with the market leader Eniro. Lokaldelen is a unit of European Directories, which is…

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TKG Data and Analysis: A Weekly Recap

  • March 2, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Behind the Forecast Numbers Earlier this week I went to hear an economist offer his take on the current…

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Behind the Forecast Numbers

  • February 27, 2009
  • John Kelsey
  • Classifieds, Forecasts, Newspapers, Online/Interactive, Radio, Television, Local, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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Sensis Continues to Defy Global Trend

  • February 26, 2009
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Print

My colleague Neal Polachek and I just got off the phone with the leadership team at the Australian publisher Sensis, who walked us through its half-year results ended Dec. 31. We continue to marvel at how successful Sensis has been at…

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TKG Data and Analysis: A Weekly Recap

  • February 23, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Local.com Revamps Site; Profitability Expected by Year-End Local.com has made its first substantive changes to the site in over…

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TKG Data and Analysis: A Weekly Recap

  • February 9, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Yell CEO Sees Faintest Glimmer at End of Tunnel Last week, Yell Group issued its nine-month earnings report (the…

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Yell CEO Sees Faintest Glimmer at End of Tunnel

  • February 7, 2009
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

  Last week, Yell Group issued its nine-month earnings report (the company's financial year ends March 31) and most of the news was sobering. Organic growth is expected to be in the negative double digits in its fourth quarter, and…

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TKG Data and Analysis: A Weekly Recap

  • February 2, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. OpenTable Files for $40 Million Public Offering OpenTable, the online restaurant reservation service, has filed an S1 with the…

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TKG Data and Analysis: A Weekly Recap

  • January 26, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Online Video Ads Just Got a Lot More Interesting The name of the game in online video is integrating…

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