Global Yellow Pages Blog
While avoiding predictions of a full recovery, Dave Swanson, CEO, DexOne (formerly known as R.H. Donnelley), said on this week's first-quarter 2010 earnings call that the company does expect the rate of decline in ad sales to improve sequentially throughout…
U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and…
Regional press reports suggest that Yellow Pages Group New Zealand may be up for sale. The company was scooped up by private equity buyers (CCMP Capital Asia and Ontario Teachers’ Pension Plan) in March 2007 for more than NZ$2 billion.…
For the past year and a half, we have been answering questions about and consulting with our clients on sales transformation and consultative selling (see here, here and here). One of the key aspects of many of the questions we…
For the past few years, the U.S. Yellow Pages industry has been playing a nationwide version of the arcade game "whack a mole" -- beating down one opt-in or opt-out legislative initiative after another with a metaphoric sledgehammer. For the…
The Dutch-based online video player Spotzer has taken what is has learned about efficient process management in video product and is applying it to the high volume production of Web sites. Spotzer, which is part owned by European Directories, is…
Next Tuesday I will be leading a workshop at the Yellow Pages Association meeting in Las Vegas that I've ambitiously titled, "Built to Last: the New Yellow Pages Organization." The idea is to develop some understanding of how industry organizations…
Next Tuesday I will be leading a workshop at the Yellow Pages Association meeting in Las Vegas that I've ambitiously titled, "Built to Last: the New Yellow Pages Organization." The idea is to develop some understanding of how industry organizations…
One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle…
Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites…
Directory publisher SuperMedia has appointed Sandra Crawford Williamson as the company's new EVP and chief marketing officer. She recently ran her own brand and sales strategy consultancy, and previously was COO of True.com, a relationship site. She has also had…
The French directory publisher PagesJaunes has made a significant move by acquiring 100 percent of the Austrian people search site 123People, which has a global audience of more than 40 million unique visitors in 11 countries, according to the PagesJaunes…
Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you'll notice that search results are presented differently from before. Now, Switchboard's top results based on relevancy are plotted on a map (this…
Just six months after it launched its SP411 Twitter integration, Superpages is at it again with an offer to Tweet any coupon that businesses upload to an online profile. To do this it has created 72 city-specific Twitter accounts, which…
I finally got around to viewing Yellowbook CEO Joe Walsh's recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect -- that people still…
It's nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report publicly. In general, the news has…
On Thursday's earnings call, DexOne (ex-R.H. Donnelley) leaders cautiously projected that the rate of decline in ad sales would improve in 2010, from being down 20 percent in 2009 to down between 12 percent and 15 percent this year. The…
We've been listening to earnings webcasts for the major global directory publishers over the past days, trying to pick up any clues for how publishers see 2010 developing. Most publishers have shortened their guidance horizon or have stopped giving it…
Following a significant court decision, Yellow and White Pages content is not entitled to copyright protection in Australia. Assuming the case is upheld, any entity can legally copy the content from a Sensis directory, even to build a competitive local…
Canpages, the leading competitive directory publisher in Canada, appears to be making a play for the CanWest media properties, which would greatly expand and diversify Canpages' operations. According to a story this week in the Globe and Mail, Canpages is…
