Global Yellow Pages Blog
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply…
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller's…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers…
Truvo USA, the holding company that owns the European directory publisher Truvo, has filed for bankruptcy protection, with plans to hand over the company to its senior creditors. Truvo's European-based operating companies did not file for bankruptcy protection. Truvo operates…
The Austrian mobile app developer Adafix has partnered with Lokaldelen, European Directories' Swedish operation, to launch a mobile caller ID recognition app. The new application enables the publisher to suggest alternate merchants if a caller fails to connect with their…
In case you didn't see these, here are links to some of the more important posts from the past week on our Global Yellow Pages blog. Be sure to submit your e-mail address to "Subscribe to Our Blog." You will…
As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting…
Philadelphia-based online directory platform provider 7 Mainstreet has added a new independent publisher to its roster of partners. The company announced recently that Austin, Texas, based Southwest Business Directories to its client roster. 7 Mainstreet now powers Southwest's online directory,…
The Nordic directory and search company Eniro has signed a deal with Amdocs to use its digital advertising system to help power its expanding online advertising network. According to Amdocs, the key elements of the deal are: Eniro selected Amdocs…
The French search software company Exalead has been acquired by Dassault Systems, a company that specializes in 3D and product lifecycle software. The purchase price was 135 million euros. Exalead is a regular at Yellow Pages industry events in Europe…
The California senate bill that had caused the U.S. Yellow Pages community to break into a collective sweat has been defeated. According to a bulletin just issued by the Yellow Pages Association, California Senate Bill 920 was defeated yesterday by…
SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read…
SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read…
Canada's Yellow Pages Group announced today that print residential White Pages directories are now being distributed on a by-request-only basis in its largest urban markets -- Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa-Gatineau and Quebec City. This move does not affect…
Truvo revealed in its first-quarter earnings report that in March it agreed to divest its Romanian operation to the German company People Holding GmbH for 1 euro, essentially giving the operation away free of debt in order to get it…
DexOne CEO Dave Swanson will retire at the end of this month, ending a career of more than 25 years at the company (formerly known as R.H. Donnelley), including eight years at the helm as CEO. Here is a copy…
EveryCarListed, SuperMedia's auto vertical, will feature its dealer listings on the Oodle Network, which includes marketplaces on social media sites (Facebook, MySpace) as well as sites ranging from Walmart.com to Military.com. EveryCarListed advertisers will receive priority placements on the Oodle…
We've just posted the agenda for Directional Media Strategies 2010, our annual event focused on the global Yellow Pages industry. The event kicks off in Dallas on Sept. 14. The event's theme is "Yellow Pages and Beyond." To us, this…
DexOne has made online video a standard element of its Enhanced Pack online advertising bundle as a way to encourage wider adoption of online video, according a release issued today. "Online video advertising has become an increasingly important tool for…
