Global Yellow Pages Blog
SuperMedia has joined the list of directory publishers rolling out complete overhauls of their online Yellow Pages directories. Today, the publisher unveiled a new version of SuperPages.com, which featured more local content, more robust merchant info on search results page,…
In case you didn’t see these, here are links to some of the more important posts from the past week on our Global Yellow Pages blog. Be sure to submit your e-mail address to “Subscribe to Our Blog.” You will…
Eniro has replaced Jesper Karrbrink as CEO of the Swedish directory company with Johan Lindgren, former CEO of Telenor Sweden. Eniro's board is apparently frustrated at the pace of improvement resulting from the new strategy put in place by Karrbrink.…
The U.K. directory publisher Yell's stock had its best day of trading in months, leading to speculation that the company might be a takeover target. Another report suggests the increase may not be the result of a takeover bid, but…
Turkey Yellow Pages has launched a new service with partner vSplash that offers all Turkish businesses a Web page, domain registration, hosting and a mobile site, as well as geo-coding and a Google Analytics account, technical support and other services,…
Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play,…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is…
The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming under increasing pressure. The company generated A$2.1 billion in revenue…
The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability…
Here is a summary of recent, noteworthy developments in the global Yellow Pages space: Following an industry trend, U.K.-based Yell has begun distribution of a truncated Yellow Pages directory in a three-pronged effort to save paper, reduce waste and meet…
In case you missed them, here are a few headlines and links to recent posts on our Global Yellow Pages blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- New Yellowbook Campaign Embraces Multiproduct Approach -- DexOne See Signs…
This week Yellowbook launched a new ad campaign that pretty well captures the multiproduct sales approach that most of the world's major publishers are embracing in one form or another. The ads declare how the company has moved "Beyond Yellow"…
DexOne (the company formerly known as R.H. Donnelley) announced its first-half results this morning, and as with SuperMedia, there were signs of life amid otherwise negative results. The key number to watch for directory publishers is ad sales. DexOne's first-half…
The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with…
Results released on July 27 show that while its revenues are still sharply negative, U.S. directory publisher SuperMedia found signs of hope in an improving ad sales trend in the second quarter. Ad sales declined 16.9 percent in the second…
Here are some recent items of note that we've come across in the Global Yellow Pages space: BIA/Kelsey has released its Global Yellow Pages forecast, which calls for continued declines in print, offset largely by digital growth boosted by an expanding…
The line up of speakers for Directional Media Strategies 2010 has been shaping up nicely. We have a full slate of "headliners" who will either give full presentations or sit in the proverbial hot seat for a 20-minute interview by…
Earnings results from global Yellow Pages companies are starting to trickle in, and so far, 2010 looks a lot like 2009, or worse. AT&T Advertising Solutions posted first-half revenues of US$2,048 million, down 16.7 percent from the same period in…
