Global Yellow Pages Blog
ZipLocal, the U.S. independent directory publisher, has launched a new "hyper local" leads-based advertising model called Local Leads that taps into a distribution network featuring 18 properties and 80 billion monthly impressions, according to ZipLocal execs who briefed us last week.…
Less than two months after bringing in a new CEO touted as an experienced hand in working out deals to improve a company's financial footing, the Nordics directory and search company Eniro has announced a rights issue worth SEK 2.5…
It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…
I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…
Tomorrow I will participate in a webinar sponsored by Search Marketing Now on the topic of "call mining" along with John Busby, VP of advertising platforms at Marchex Call Analytics. The whole idea is to take the content of calls…
As expected the Seattle City Council overwhelmingly passed the first piece of big city print Yellow Pages opt-out legislation in the country. The vote was 8-1, and the implications for the Yellow Pages industry may be far reaching. Leading up…
As expected the Seattle City Council overwhelmingly passed the first piece of big city print Yellow Pages opt-out legislation in the country. The vote was 8-1, and the implications for the Yellow Pages industry may be far reaching. Leading up…
The independent directory publishers gathered here at the Brown Palace Hotel in Denver for the past two days appear to be even more convinced than ever that the print directory product is not only their past but also their future,…
The Nordics directory publisher Eniro seems to have a success on its hands with its new "search and purchase" directory, launched Sept. 29. The company announced today that since that product was launched, the number of searches for "points…
SuperMedia announced today that CEO Scott Klein has resigned, effective immediately and has been replaced by industry veteran Peter McDonald, who was most recently president of DexOne (then R.H. Donnelley). BIA/Kelsey understands that the company's largest debt holders have been…
SuperMedia announced today that CEO Scott Klein has resigned, effective immediately and has been replaced by industry veteran Peter McDonald, who was most recently president of DexOne (then R.H. Donnelley). BIA/Kelsey understands that the company's largest debt holders have been…
The Canadian publisher DirectWest has teamed up with VendAsta to enter the hot group buying space.The new service will be called Mysaskdeals, and it is reportedly the first of its kind in Saskatchewan. “We are very excited about this new…
The Canadian publisher DirectWest has teamed up with VendAsta to enter the hot group buying space. The new service will be called Mysaskdeals, and it is reportedly the first of its kind in Saskatchewan. “We are very excited about this…
Thanks to all who attended and participated in last week's Directional Media Strategies conference. Lots of good content and takeaways. We posted a number of daily coverage roundups throughout the week, but here is the final roundup. All posts are tagged…
The final panel of this week's DMS conference rounded up many of the things that were hot topics all week -- how to drive more consumer engagement around online local search. Group buying is clearly a hot area of development…
Community is key to building self-serve and upsell opportunities, believes MerchantCircle's Darren Waddell. Waddell along with Agendize's Alexandre Rambaud spoke on the "Self-Service -- It's Closer Than You Think" panel at the DMS '10 conference yesterday. MerchantCircle works with 1.3…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared enthusiasm…
Yext CEO Howard Lerman, in the first of several keynotes at BIA/Kelsey's DMS 2010 in Dallas, says that “dozens of winners” will emerge in the local marketplace. Noting how fast technology has swarmed around local marketing, “it is basically the Jetsons…
We had the opportunity to spend a few minutes this morning with Alfred Mockett, the new CEO of Dex One, on his first day on the job, and it's clear that he plans to follow an aggressive change management agenda.…
Pretty big news from Dex One today. The company announced this morning that it has a deal with rival SuperMedia that allows advertisers from each site to have their business profiles appear on the other publisher's online directory. The obvious…
