With Google TV Ads' announced partnership to auction inventory across 11 national networks carried by DirecTV, the search giant begins to try to rebut skepticism about its ability to achieve significant reach. Now it must demonstrate the ability to generate…
Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this…
DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa,…
The Digital Strategies for Broadcasting conference just wrapped up and it was a success by all measures. Lots of good sessions on how broadcasters are applying longstanding strengths toward new media and formats. In many ways it's similar to the…
Lisa Bishop at Gray Television took a few contrarian views when discussing mobile strategies, during an afternoon DSB session on “New Ad Revenues for New Times.” Taking issue with the app craze we’ve seen dominating the media world over the…
Colleen Brown, president and CEO of Fisher Communications, keynoted morning sessions at DSB 2010, arguing for a warmer embrace of new technologies that can unlock traditional TV broadcasters' core strengths. "Broadcasters have so many inherent strengths. In the barrage of…
While pundits point to online and mobile media as carving away local broadcast TV’s share, TVB President Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age…
Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…
