The session Spectrum: The Air We Breathe at the NAB Convention last week examined the issue of the proposed incentive auction for some of the spectrum now used by local TV stations. The question-and-answer format between the audience and my…
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
After examining the totals for 2010 radio station sales, one could become depressed. Like 2009, the total amount spent on acquisitions hovered around $400 million, even with 2010 considered to be a year of some economic recovery. However, the final…
CityGrid, the local content and advertising network announced today its plans to team up with CBS Local Digital Media. The new partnership gives local businesses the opportunity to be featured across CBS' television and radio websites in major markets, thus…
According to the most recent estimates, WTOP (FM), the all news station in Washington, D.C., was the highest billing station in 2010. BIA/Kelsey estimates the station billed more than $57 million, providing news and information to its local market in…
Tuesday morning, ILM East kicked off before the sun rose, with coffee and klatching about broadcasters and online. After some introductory remarks, BIA/Kelsey VP Rick Ducey turned over the podium to his colleague, VP Mark Fratrik. Fratrik gave a recap…
Thus far, 2011 is revealing some notable announced transactions that could be signs of renewed interest in buying radio and television stations. The BIA/Kelsey monthly transactions report, which details the number of stations sold and their value, shows a marked…
As Social Local Media -- BIA/Kelsey's newest advisory service -- marches toward its Feb. 23 launch and Feb. 24 free webinar, we're using social media channels to present data to our audience and learn more about your challenges, successes and…
The economy is showing signs of strength outside of the weak employment gains. Consumers are spending and advertisers are taking notice. To attract these new purchases, advertisers are spending more in many different local media. And given that the outlook…
Just days after consolidating Adify and Cox Cross Media into the integrated advertising network Cox Digital Solutions, the company is making waves again. This time, it's acquiring in order to expand scale by scooping up IB Local Network from Internet…
The interrelationship of daily deals with TV and radio stations and newspapers intrigues us with potential. While not a big factor, traditional media companies can parlay their brand name, promotional power, sales forces and Web sites to reach new merchants…
At ILM:10, Pandora's Cheryl Lucanegro (senior VP of ad sales) and Brian Mikalis (VP of performance sales) made it very clear where the popular Internet radio service is headed next -- to your car dashboard. The company is leveraging two…
If the first two decades of the local Internet were primarily about on-boarding traffic, then CBS Local Digital Media President Ezra Kucharz foresees that the next decade will be about "opening doors to consumers, getting them the information they want,…
With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market…
Media General is the latest traditional media franchise to partner with a deal-a-day provider, launching a partnership with Groupon to open a new revenue stream in the much-hyped group buying space. Media General owns both local television stations (18 total)…
In July, BIA/Kelsey projected that OTT homes -- or those services providing linear and nonlinear video services over third-party bandwidth to the TV -- will exceed cable homes by 2013. A February IMS Research report on "Internet Video to the…
BIA/Kelsey's Digital Strategies for Broadcasting team covered this week's 2010 NAB/RAB Radio Showin Washington, D.C., hearing presentations from and interacting with industry leaders who are innovating ideas for survival and success during digital disruption. Here is a full catalog of…
At BIA/Kelsey's DSB ’10 conference, Fisher Communications CEO Colleen Brown emphasized that local broadcasters can utilize the "long tail" of content to create richer offerings and open new advertising channels. The Seattle-based media group already does this through clusters of hyperlocal community Web sites…
Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live…
Even though Hulu CEO Jason Kilar calls his service "incremental and complementary" to cable, the online video hub's potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services. OTT delivers IP…
