As mobile usage reaches ubiquity and revenue generation becomes the much-debated next frontier, Pandora finds itself at the nexus of this movement -- rapidly accelerating its mobile usage while iterating on its ad platform to monetize that base at a…
Ted Leonsis, Groupon vice chair, American Express board member and Internet pioneer, emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out…
Juan Delgado, Managing Director, Americas, Perform John McIntyre, CEO, Backyard Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications David Simon, VP, Advertising Solutions, Local Corp. Video is everywhere you look, from your smartphone to the back of…
Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
Watching free videos on the Web is convenient and entertaining. But most viewers won't say the same about pre-roll video ads. Enter Solve Media. The ad tech company announced the launch of Pre-Roll Insurance today. The new technology prompts viewers…
As U.S. television broadcasters consider the future of their spectrum assets with pending auctions and the potential transfer to mobile telephony and Internet services, the embers of innovation in the local television industry are far from dead. Television station group…
Jason Angelides, OneTwoSee's COO and cofounder, told us this second-screen start-up positions itself as a B2B play designed to augment and enhance the first-screen experience by adding social, data and interactivity. Angelides and CEO Chris Reynolds left Nokia/Navtaq last summer…
Yesterday, we held a webcast to talk about the top 15 trends in local. These are the things we're paying most attention to on a daily basis, and as we build the content around the upcoming ILM East show. It's…
Headlines in the media world have been full of analysis about Barry Diller’s eight-figure investment in Aereo. Aereo plans to offer MDU (multiple dwelling unit) residents in New York City the chance to view their local, over-the-air TV stations over…
ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team…
The decline of newspaper readership opens a door for other media to head the news cycle, with everything else trickling down to the TV and radio stations and websites that feed off the original content. That’s the premise for GoLocal24,…
Matchbin has spent $10 million to acquire 800 radio and TV accounts from Navteq’s Radio and TV Group (formely Traffic.com). It has also raised $12 million for working assets from Silicon Valley Bank, and is rebranding the combined entity as…
The news came over the wires this weekend that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco,…
While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After…
Gannett has now publicly announced that it has expanded its DealChicken platform to 10 to 15 markets, and will be in 57 markets where it has newspapers and/or TV stations. The company obviously enters a crowded marketplace, but will likely…
Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular,…
A headline in a recent Broadcasting and Cable newsletter suggested that the cable upfront appears to be ready to surpass the broadcast market’s recent $9 billion plus take from advertisers. Estimates for the cable upfront seem to be focusing in…
People tend to want to hear the good news first, but let’s start with the opposite. As we near the halfway point of the year, reports from the local radio industry reveal that growth has slowed more than expected. BIA/Kelsey…
Voices Heard Media, a company that builds tools to embed onto several mobile and social platforms, announced improvements to EventBox this week. EventBox is part of a suite of embeddable apps designed to increase audience engagement. CEO Will Overstreet says…
