A new study by AOL's Platform-A and Information Resources, Inc. reports that nearly 40 percent of shoppers would be very likely to use coupons accessed online. Additional findings from this survey indicate that, not surprisingly, newspaper coupons are most popular…
The partnership between Yahoo and the Newspaper Consortium is an ambitious effort to bridge the gap between the online and print worlds. The two leaders of this partnership presented at the Interactive Local Media 2008 conference this morning, in a…
The "New Takes on Local Audience Targeting" panel this morning at Interactive Local Media 2008 demonstrated how the technology for identifying and targeting audience segments is growing by leaps and bounds. Moderator Bobbi Loy-Luster kicked off the session by introducing…
My brother recently had a "vertical experience" in the Disneyland "Twilight Zone Tower of Terror." A 150-foot drop in a rickety old elevator. Three times, in fact. But Disney's vertical engineering legerdemain is less ambitious than that of the diverse…
Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world's largest Yellow Pages publishers in "The Financial View" panel at Directional Media Strategies 2008. Highlights of Kassab's…
As my colleague Peter Krasilovsky discussed in his write-up this morning, the purchase of The Weather Channel by NBC Universal and partners is getting a lot of press attention for several reasons: At $3.5 billion, the price is substantially less than…
Within the past eight or nine months, we've been thinking (and pushing some numbers) on the potential impact of the downturn in the housing market on local media -- print Yellow Pages in particular. This is a huge topic, of…
Grazing the current crop of business news mags, I happened across the June 2 edition of BusinessWeek. The cover article, "Beyond Blogs," is on how social networking is changing key aspects of the corporate marketing tool kit. One of the…
The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…
The first day of the Kelsey Drilling Down on Local conference included a somewhat unusual panel with four entrepreneurs in verticals. They talked about the nuts and bolts of building truly local verticals. These vertical pioneers shared their war stories…
Wave V of The Kelsey Group’s annual consumer tracking survey, User View, was just completed in March. The survey asks online consumers about 30 questions, covering topics such as information sources used for local shopping, level of Internet usage and participation…
The closing wrap-up panel at ILM:07 included two seasoned industry observers, a high-profile technology developer, and a principal from conference co-sponsor Search Engine Strategies. Under the encouragement of co-moderators Matt Booth and Neal Polachek, each panelist sought to summarize some of…
Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to the SMB market. (Kelsey conference regulars have heard an earlier…
The ILM:07 session on cutting-edge demos was devoted to a presentation and demo by Claudia Poepperl, CMO of Copenhagen-based mobilePeople. MobilePeople is a vintage player in this nascent space, having been in business for more than five years now. It's…
Today at DDC, we saw a lively panel on Consumer Reviews -- among the earliest and most widely used forms of UGC. Mike Boland's intro used Kelsey data showing how much consumers want reviews on Web sites. Reviews have the…
Today at DDC, we saw a lively panel on Consumer Reviews -- among the earliest and most widely used forms of UGC. Mike Boland's intro used Kelsey data showing how much consumers want reviews on Web sites. Reviews have the…
Yootsa.com is one of the scrappier and newer U.S. "meta search engines." Not yet one year old, the site considers itself a "new generation meta search engine," by virtue of its simplicity and location-aware search function. As part of its…
AskTheLocal.com is a new "shopping search engine" recently launched in the U.K. Started by husband-and-wife team Philip and Paula Abrahamson, along with Philip's brother Peter, AskTheLocal is similar in concept to ShopLocal in the U.S. (and to a lesser degree,…
The "big daddy" publisher of free online classified ads in the U.K., Loot.com, announced last week that it has gone live with the AdMission rich-media platform. This implementation comes on the heels of a deal with Microsoft, announced in mid-September,…
