The Ways of Zendesk
San Francisco's Zendesk announced in an SEC filing its plans for a $150 million IPO. The company may break $100 million in annual revenues this year, and is not yet profitable (which may -- or may not -- matter to…
Flipping Tacos at Ad:Tech San Francisco
I attended an intriguing breakout session -- "Spreading the Word: Advanced Strategies for Content Distribution" -- at the ad:tech conference today in San Francisco's glistening Moscone Center. The session featured a presentation by Alex from Digitas, who walked the audience through…
BIA/Kelsey Report Shows SMB Poised to Adopt Business Marketing Services
BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey's long-running study of how U.S. small business advertisers are evolving their advertising and marketing practices. This Spotlight reports focuses on the use…
New BIA/Kelsey Report Spotlights SMB Loyalty Programs
BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their use of media to…
How Much do SMBs Spend Online?
The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows…
ILM West: The Future of SoLoMo
The last act at ILM West was a panel on the future of "SoLoMo" (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four: -David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via…
ILM West: A Deep Look at ‘Super Social’ Verticals
Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial…
Deals 3D: Deals Everywhere
There are already many types of deals and a plethora of deal providers. And all signs point to even more growth and variety. To peer a year or two ahead, moderator Matt Booth led a discussion with four seasoned players…
Deals 3D: Mobile Meets Deals Part II — Cutting-Edge Demos
For Part Deux of the Mobile Meets Deals series, host Mike Boland continued his dialog with segment leaders. First up was Brian Knapp, VP of Business Operations, Loopt. Knapp presented Loopt's new u-Deals program, launched a few weeks ago on…
Deals 3D: ‘Mobile Meets Deals’ Part I — Heavy Hitters
Who cares what happened when Harry met Sally!? The real action is here at the Deals 3D Conference, where "Mobile Meets Deals." In "Part I: Heavy Hitters," host Mike Boland ran a triad of fast-past interviews with key players rooted…
Deals 3D: AT&T Interactive Enters Daily Deal Space
David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T's "Deal of the Day" program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los…
ILM East: Calling all Broadcasters
Tuesday morning, ILM East kicked off before the sun rose, with coffee and klatching about broadcasters and online. After some introductory remarks, BIA/Kelsey VP Rick Ducey turned over the podium to his colleague, VP Mark Fratrik. Fratrik gave a recap…
DMS ’10: The Rise and Rise of ‘Deal a Day’ Marketing Phenomenon
Moderator Peter Krasilovsky, Program Director for BIA/Kelsey’s Marketplaces advisory service, kicked off this panel on the explosive “deal a day” marketing phenomenon. Topics included the current state-of-the-art, and the likely evolutionary path of the daily deal format. Panelists were two…
DMS ’10: The Lowdown on Reputation Management
In the afternoon session on “Ins and Outs of Reputation Management,” moderator Matt Booth kicked off with a definition of reputation management, which is a component of “e-mail reputation and presence management” (ERPM), one of the media categories forecast by…
New Survey From Compete Demonstrates Growing Importance of Smartphones
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
New Survey From Compete Demonstrates Growing Importance of Smartphones
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
WebVisible Q4 Report: Big Increase in SEM Spend in Q4; Other Search-Related Metrics Also Improved
In the second “installment” of its quarterly report “State of Small Business Online Advertising, Search Edition," WebVisible reports that its SMB clients increased their online search spending to an average of $2,149 in Q4 2009, an increase of some 30…
Marketplaces 2010: The Engines of Vertical Search
This panel, moderated by conference-meister Peter Krasilovsky, peered into the boiler rooms that power vertical search, with presentations by three leading players in the nuts and bolts of this space. David Kidder, Cofounder and CEO, Clickable, presented a solid vision…
Marketplaces 2010: Social Media in a Vertical Context
How can social media be leveraged specifically by verticals? This was the subject of a panel this afternoon at the BIA/Kelsey's Marketplace conference moderated by Michael Boland, program director of Mobile Local Media. All four panelists gave examples of how…
User View Wave 7 Survey Underscores Centrality of Internet in Shopping for Local Products and Services
We recently completed the latest BIA/Kelsey User View survey, Wave VII, our online consumer survey done in the first quarter each year. User View asks 1,000 online consumers that detailed questions about their use of various media for local shopping.…