Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor? survey of small and medium-sized businesses. They are the…
According to BIA/Kelsey's Local Commerce Monitor, Wave 18?, 72.2% of the SMBs (small- to medium-sized businesses) surveyed* use Social Media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the…
Earlier this month we examined SMBs that prefer a "Do it Yourself" model, but that's only half the story. SMBs that told us they prefer a "Do It With Me" or "Do It For Me" model for their advertising and…
One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within communities and keys to their revenue success — marketing solutions beyond the banner including sophisticated native advertising techniques.
BIA/Kelsey’s Celine Matthiessen with speakers Angela Giovine and Tina Paparone
Here are Tina and Angela’s four rules to live and work by:
1. FOLLOW YOUR PASSION: They say that a man (or of course woman) that follows their passion never work a day in their life. Bucks Happening actually didn’t start as a business; the website was simply a hobby, while we worked to build a different business. However, soon after launching, as readers were discovering the website, we received a call from a local print magazine who wanted to write a story on us. As we sat at the coffee shop trying to steer the conversation towards our “REAL” business, it became clear that 1) There was a real need for Bucks Happening and 2) We better start making money on it or stop spending so much time working on it! We quickly went to work on developing a business strategy.
Last month we examined the marketing and advertising trends of newly formed SMBs as part of a series of reports drilling down in our Local Commerce Monitor™, Wave 18 survey of small and medium businesses. Today we are looking at…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
If there's one group of merchants that is likely to do its own advertising and promotion, it is those with only one employee, AKA "very small businesses" (VSBs), according to Wave 18 of BIA/Kelsey's Local Commerce Monitor™ survey of small-and-medium…
The most popular advertising channels for SMBs in the Home and Trade Services vertical, according to BIA/Kelsey's Local Commerce Monitor™, Wave 18,survey of small-and-medium businesses, are a mix of paid and free media. Media Ad View Plus (MAV), BIA/Kelsey's forecast…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an average of over $75,000 annually on media advertising and promotion.…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Hispanic consumers are more social and mobile in their local shopping behaviors than non-Hispanic consumers, according to BIA/Kelsey's Consumer Commerce Monitor™ survey. When Hispanics shop locally they use social media more than non-Hispanic consumers; and when shopping they interact more…
Is Apple getting into the mobile payments space? I don't mean for digital goods, such as songs and other virtual goods, which it already sells on mobile devices through iTunes, but rather for physical goods in the offline world. CEO…
SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey's Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use…
According to BIA/Kelsey's Consumer Commerce Monitor™ (CCM) survey, usage of digital media by consumers for local shopping is close to 100%, demonstrating how consumers "want" and "intend" to shop. Usage of smartphones and tablets for local shopping is important and…
According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked…
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…
U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey's Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily…
