When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo's Marissa Mayer, for…
When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo's Marissa Mayer, for…
What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when…
Living Social CEO and co-founder Tim O'Shaughnessy announced today on the company blog that he is stepping down. He will stay until a new CEO is found and installed -- a process that he "hopes" will be completed during the…
Watch out Dun & Bradstreet. Radius Intelligence is coming. Radius, a five year old, San Francisco-based firm formerly known as FWIX, is gunning for D&B's SMB data business by scraping the Web for insights into how users find and engage…
One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…
The utility of loyalty programs is stronger than ever, as they help businesses connect, engage, drive traffic, refer friends, purchase and track customer actions. But efforts to determine loyalty aren't made easier with all the noise in the system. Usage…
Local businesses are finding customers in lots of new ways with the expanding reach of social media and transaction capabilities. On the final day at Leading in Local: Interactive Local Media in San Francisco, a panel on "the new…
Local is front and center in the next phase of ecommerce opening up, said eBAY VP of Marketplaces Jody Ford during a keynote address Dec. 10 at Leading in Local: Interactive Local Media in San Francisco. Ford said the past…
GoDaddy CEO Blake Irving said during his opening keynote at Leading in Local: Interactive Local Media in San Francisco that the world's leading domain registrar with 12 million, mostly SMB customers is moving beyond the "polarizing tactics" it has…
What we hear from everyone is that SMBs can't figure out what marketing solutions they should employ, how to go mobile, or measure how well they're doing on the Web. That realization is driving the direction of a number of…
A few years ago, Merchant Circle pushed the boundaries of SMB marketing,-- getting claimed profiles from over one million SMBs with just minimal staff but the latest in social marketing (and telemarketing) techniques. The site has continued to develop after…
ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a…
http://youtu.be/eKEj5m8uRE0 We have taken a drawing of the many entrants for our Yelp headquarters "PreCon" tour at Leading in Local: Interactive Local Media on Dec. 10, and we have a lucky group of winners. The new Yelp building is the…
Retargeting is now available for local marketing campaigns after having been primarily used by national marketers. The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn't been…
Craig's List is going to begin charging used car dealers $5 for 30 day placements, beginning December 3. The new fee is the latest stage in the slow evolution of Craig's List to a partially premium site that still offers…
At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of our speakers from our Local Media Watch blog. There's plenty…
Groupon's transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples. More than 5,500 brands…
Facebook isn't obvious as a major competitor for auto advertising. But Google certainly watches Facebook's every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media. Is it…
The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has…
