Verizon SuperPages and YellowPages.com have signed with UrbanMapping.com to license technology that will enable them to show listings by neighborhood name. The IYPs currently only show geo-information by city name or ZIP code.Sorting directory info by neighborhood names sometimes makes…
McClatchy's acceptance this week of a reduced share in investments held by Tribune/Knight Ridder/Gannett (TKG) marks the end of a noted newspaper partnership among heavyweights. Under the deal, Tribune and Knight Ridder exercised their rights to buy out Knight Ridder's…
IAC/InterActiveCorp's development of Ask is priority No. 1, and a key part of that development is the integration of Citysearch's listings and content, according to IAC execs speaking Aug. 1 on the company's quarterly earnings call. "There is no question…
Merchants that take out enhanced listings on Yahoo! tend to improve their impressions and clicks by 2X, and increase their all-important ranking on the page, said Yahoo! Local GM Paul Levine, in a Small Business Commando Tele-Seminar that also featured…
UrbanBaby Cofounder John Maloney wrote in to comment on my "Local Baby Site" post yesterday. I had complained that I was "confounded" by CNET's acquisition of UrbanBaby.com, since CNET is basically a real good tech site that's heavily skewed toward…
Monster's deal to partner with the new owners of Philadelphia Media Holdings "would work with other newspapers," but probably makes more sense with papers in smaller markets, Monster CEO Andrew McKelvey told Reuters. McKelvey also said the Philadelphia deal was…
Four million babies are born in the U.S. every year. Hence the interest of two e-commerce portals in local baby sites. Just last week, UrbanBaby.com, an e-mail-oriented baby-care tip sheet, was sold to CNET, and LilaGuides, a print-oriented local baby…
Yahoo! Local GM Paul Levine will join Kelsey Group VP Matt Booth and Small Business Commando Dick Larkin for a Tele-Seminar next Wednesday, Aug. 2, at 2:30 p.m. EDT/11:30 a.m. PDT. The event will look closely at small-business marketing on…
College newspapers are often overlooked as part of the local ecosystem. Local newspapers in college towns such as Lawrence, Kansas, and Austin, Texas, vie with college papers (a little) for advertising. And classified vendors such as LiveDeal and Ad2Ad have…
Rupert Murdoch, in a wide-ranging interview with The Hollywood Reporter's Diane Mermigas, emphasizes that broadcasters need to push harder on local and take their Web sites more seriously. "Broadcasters will be more successful if they commit more to local, [and…
Monster has finally broken through the newspaper blockade, making a deal to launch a new Philadelphia-specific job site Aug. 14 with the new owners of The Philadelphia Inquirer, Philadelphia Daily News and Philly.com. The newspapers and Web site were bought…
Blogs are beginning to emerge as a key element for local vertical marketing, such as real estate and insurance. Eye Ball Farm, for instance, has developed a blog template for one of its Sacramento insurance clients. It will be used…
GateHouse Media filed last week for an IPO that will enable it to buy and develop clustered "hyperlocal" media properties in the Northeast, Western, Northern, Midwest, Southern Midwest and Atlantic regions, including newspapers, directories, traders, shoppers and locally focused Web…
If Internet Yellow Pages users can "store" advertiser information where they like, they'll use them much more often, according to interesting research by "Click-to-Save & Share" vendor AgendiZe.The AgendiZe platform, in use by True Local, YPG of Canada, Bermuda Yellow…
Thirty-nine of 40 top newspaper sites now feature broadband video, according to a new report by Broadband Directions, a consulting firm headed by Will Richmond, a former executive with Continental Cable's Highway 1 initiative. According to the report, almost half…
Cox Search is getting ready to launch new city-specific versions of Kudzu.com, its hybrid Yellow Pages/Review site in San Diego, Phoenix and Las Vegas this fall. It also says that its inaugural site in Atlanta, which launched in October 2005,…
Tribune, Knight Ridder and Gannett's success with CareerBuilder has led to other newspaper companies wanting in on the national recruitment action. As Paid Content reports, CareerBuilder "had a great second quarter with network and affiliate revenues up 42 percent over…
Topix, the news aggregator owned by Tribune, Gannett and (probably) McClatchy, is teaming up with ShopLocal to distribute its retail ads to users on a hyperlocal basis. ShopLocal, a provider of onliner circulars and other local ad services, is owned…
Real estate-related Internet advertising will reach US$2 billion in 2006, or 17.7 percent of all real estate spending, according to a new report from Borrell Associates. The report predicts online will jump to 32.1 percent of all real estate spending…
IAC/InterActiveCorp's Entertainment Book is beginning to make more use of online coupons and exploring better synergies with other IAC divisions. Traditionally, the book has relied solely on direct-to-consumer sales. Local books are typically sold for $24.95 to $45, and proceeds…
