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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky

Backfence Update With CEO Susan DeFife

  • November 9, 2006
  • Peter Krasilovsky
  • Online/Interactive

Backfence may be the biggest laboratory out there for community networks. It reads like a newspaper written by citizens, and its hyper-local coverage features community-by-community Yellow Pages, special sections, business reviews, event calendars, classifieds, blogs and user-generated photos. The company…

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Zvents Pushes Deeper in Newspapers

  • November 7, 2006
  • Peter Krasilovsky
  • Online/Interactive

Zvents, a Web 2.0 app that enables local sites to manage events, including events inputted by users, announced today that it has received $7 million from several VC firms, including Vantage Point Venture Partners (a funder of ReachLocal). It also…

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Google Print Ads: An SME Strategy for Newspapers

  • November 6, 2006
  • Peter Krasilovsky
  • Online/Interactive

Google's announcement that its self-serve system will be enabled for print newspapers gives newspapers an easier way to reach small businesses. Newspapers, of course, are famously challenged to apply their relatively limited sales forces to anything smaller than a car…

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Geosign Invests in Go2 Mobile Directory

  • November 6, 2006
  • Peter Krasilovsky
  • Online/Interactive

Geosign, a privately owned publisher of dozens of local and vertical services, including TrueLocal, has teamed with Go2 to get a foot in the door of the nascent mobile directory marketplace. Go2, founded in 1999, was a pioneer in mobile…

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Gannett ’Info Center’ Designed to Attract New Advertisers

  • November 6, 2006
  • Peter Krasilovsky
  • Online/Interactive

Gannett, the nation's largest newspaper publisher with 110 titles, is rolling out "information center" guidelines that it calls "the newsroom of the future." In its essence, the Information Center downplays hard news in favor of more community touch points. It…

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Sad News About Greg Parker

  • November 3, 2006
  • Peter Krasilovsky
  • Online/Interactive

Every now and then you meet someone in business that makes you think it is not just about business; someone you imagine you will have the joy of working with for the rest of your career. For me, Greg Parker…

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Google Ramps Up Radio Ad Strategy

  • November 3, 2006
  • Peter Krasilovsky
  • Online/Interactive

Google is said to be considering a major deal to either partner with Clear Channel's radio stations or buy the stations outright, according to RBC Capital Markets (as reported by Jeffrey Yorke in Radio & Records, a radio trade pub).…

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Merrill: 20 Years Till Online Is 50% of Newspaper Revs

  • October 25, 2006
  • Peter Krasilovsky
  • Online/Interactive

In the past, financial analysts covering the newspaper industry haven't paid much attention to online results. They're more focused on quarterly results, which don't have much to do with online. Indeed, despite several years of strong growth from online services,…

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Yahoo! HotJobs, Newspapers Close to a Deal

  • October 24, 2006
  • Peter Krasilovsky
  • Online/Interactive

This isn't officially confirmed, but Yahoo! is apparently close to finalizing a major deal that would pair its lagging HotJobs recruitment site with a consortium of "non-CareerBuilder" newspapers. The deal has been in the works since at least July. Apparently,…

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Hearst Invests in Jingle’s Free DA

  • October 23, 2006
  • Peter Krasilovsky
  • Online/Interactive

Hearst Corp. is listed as a lead investor in Jingle Networks' new US$30 million financing round, along with Goldman Sachs. Jingle is the two-year-old provider of 1-800-FREE411, an ad-supported, "free" directory assistance service. Other investors are repeaters from earlier rounds.…

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Grayboxx: 50 Million Mentions Can’t Be Wrong (Can They?)

  • October 23, 2006
  • Peter Krasilovsky
  • Online/Interactive

Are most of the businesses in your address books ones that you would endorse? How about the mentions in your calendar of restaurants where you are meeting colleagues? How about the businesses in your photo software that you have bothered…

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Tribune: 80% of Online Revs From Classifieds

  • October 20, 2006
  • Peter Krasilovsky
  • Online/Interactive

Online classifieds revenue is OK. But since it typically represents just a fraction of a fraction of existing print dollars … you'd rather base your growth on display ads. Especially, targeted, premium-priced ads that represent "new dollars" for the company.That's…

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Citysearch, San Diego Union-Tribune End Ties

  • October 18, 2006
  • Peter Krasilovsky
  • Online/Interactive

The San Diego Union-Tribune has used Citysearch as the default city guide for its SignOnSanDiego Web site since 1999. The arrangement, one of several Citysearch struck with newspapers in that time period, gave The UT exclusive rights to sell Citysearch…

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CBS Stations Providing Video to Yahoo! News

  • October 17, 2006
  • Peter Krasilovsky
  • Online/Interactive

Starting today, CBS is providing Yahoo! with local news clips from its 16 owned and operated stations in exchange for a big chunk of the Yahoo! local news page, links back to the local station sites and a revenue share…

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NAA’s Melinda Gipson Joins GateHouse (Too)

  • October 16, 2006
  • Peter Krasilovsky
  • Online/Interactive

GateHouse Media, a rollup of community newspapers and shoppers operating in 285 markets, has hired Melinda Gipson from the Newspaper Association of America's New Media Federation. Gipson has been a cornerstone of the New Media Federation since February 1995 —…

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Centro’s Spin: Online Newspapers Outreach Portals

  • October 16, 2006
  • Peter Krasilovsky
  • Online/Interactive

It is depressing for online newspapers that Yahoo! and other portals generally outpace them in their own communities. But not so fast, says Shawn Riegsecker, a founder of Centro, an ad network dedicated to localizing ad buys for national marketers,…

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Judy’s Book: Self-Serve Doesn’t Work, Other Lessons

  • October 12, 2006
  • Peter Krasilovsky
  • Online/Interactive

Judy's Book cofounder Andy Sack posts very candidly about the difficulties of launching a review/IYP site. Sack, who also founded Abuzz, one of the original review sites, and worked on Firefly, knows something about this subject by now. Founded in…

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Citysearch Reboots: A Talk With EVP Scott Morrow

  • October 12, 2006
  • Peter Krasilovsky
  • Online/Interactive

Citysearch has been around the local scene for so long that it often gets overlooked. But the IAC division plans a significantly higher profile in early 2007, with a relaunch of its site, a big push on local and national…

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Executive Turnover at Insider Pages

  • October 11, 2006
  • Peter Krasilovsky
  • Online/Interactive

Insider Pages founder Stu MacFarlane has been replaced as CEO by Mitch Galbraith, a veteran of Yahoo!'s small-business division who was recently brought in as VP of advertising. The change at the top appears to have been initiated by Insider's…

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Smalltown: Microsites as Substitute YPs

  • October 10, 2006
  • Peter Krasilovsky
  • Online/Interactive

And they just keep plugging away and plugging away at microsites. A new Bay Area company, Smalltown, has launched a microsite service in San Mateo and Burlingame that serves as kind of a commerce-oriented city guide/Yellow Pages. The service has…

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