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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky

Media General’s 25 Papers Join Yahoo! HotJobs Consortium

  • December 5, 2006
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, Yahoo!

Media General, the publisher of The Tampa Tribune, Richmond Times-Dispatch and Winston-Salem Journal, in addition to 22 community dailies, is the eighth newspaper company to join Yahoo!'s HotJobs consortium. With the addition of MG's 25 papers, the consortium's roster now…

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AutoTrader Taking Offensive Against eBay Motors

  • December 4, 2006
  • Peter Krasilovsky
  • Online/Interactive, Verticals

AutoTrader is expanding beyond "new" and "used" car ads into "auto services" and "used parts." The move promises to put a lot of pressure on other online auto sites, especially eBay Motors, which is preparing a relaunch that will move…

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YellowPages.com Rumored to Buy Free DA Provider

  • December 4, 2006
  • Peter Krasilovsky
  • Directory Assistance, Online/Interactive, Yellow Pages, Internet

YellowPages.com, the joint venture between AT&T Yellow Pages and BellSouth Intelliventures, appears poised to shake up the world of directory assistance by picking up inFreeDA, the provider of 1-800-411-METRO. InFreeDA Founder and CEO Michael Loftus, who spoke at Kelsey's ILM…

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MapQuest Reasserts Itself; Category Search Climbs

  • December 4, 2006
  • Peter Krasilovsky
  • Mapping, Online/Interactive

Historically speaking, MapQuest lost a beat by not pushing out its API. Instead of featuring MapQuest, most Web sites instead highlight Google, Yahoo! and Microsoft maps. Even without the buzz factor, however, MapQuest has retained its strong brand identify among…

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Kelsey ILM ’06: Google SME Head Dan Rubinstein

  • November 30, 2006
  • Peter Krasilovsky
  • Online/Interactive

Google's head of SME product development, Dan Rubinstein, speaking at The Kelsey Group's ILM event in Philadelphia, said the company is going to meet SMEs halfway to get them to actively market themselves on the Internet. Google is developing several…

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Kelsey ILM ’06: Zillow on Real Estates Renaissance

  • November 30, 2006
  • Peter Krasilovsky
  • Online/Interactive

Online real estate has gone through its "classical" period, from 1995 to 2000, and its "dark ages," from 2001 to 2005, but is now in the midst of its "renaissance" due to "data enlightenment" and "consumer driven industrial change," per…

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Battle for Recruitment: Monster Adds Key Papers

  • November 28, 2006
  • Peter Krasilovsky
  • Online/Interactive

Monster has fallen off its leadership perch, hit hard by CareerBuilder's heavy media spend and its extremely effective bundling of print/online ads. But by most counts, it is still fairly equal with CareerBuilder. It is certainly well ahead of Yahoo!…

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Vertical Watch: Lawn and Garden Yellow Pages

  • November 27, 2006
  • Peter Krasilovsky
  • Online/Interactive

Vertical sites carved out from broader Yellow Pages categories are one of those things that make tons of sense  although the only surefire winners at this point seem to be the lawyer sites. What most of these sites have…

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CareerSite Execs Blame PowerOnes Owners

  • November 27, 2006
  • Peter Krasilovsky
  • Online/Interactive

Several execs involved in CareerSite wrote into my personal site to weigh in on CareerSite's demise, its apparent neglect by the newspaper owners of PowerOne Media, and what it all might mean as Yahoo! tries to work with most of…

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Curley on The WaPos Super Local Web 2.0 Site

  • November 27, 2006
  • Peter Krasilovsky
  • Online/Interactive

Exactly what Rob Curley has been working on since joining The Washington Post Co. in September has been a matter of curiosity for people who've watched his thoughtful, transformative influence on interactive newspaper sites. A podcast interview with Marketwatch's Frank…

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Yahoo!’s Newspaper Deal Means End of CareerSite

  • November 22, 2006
  • Peter Krasilovsky
  • Online/Interactive

PowerOne Media, once a major vendor for small and medium-sized newspapers, has sold off its recruitment site, CareerSite, to three of its newspaper owners: MediaNews Group, Hearst and Lee Enterprises. The companies are expected to shut down CareerSite after an…

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OJRs Poor Report Card for Community Nets

  • November 21, 2006
  • Peter Krasilovsky
  • Online/Interactive

Community networks, or "we networks," are so poorly used that they tend to really be "me networks." That's the gist of a new article in Annenberg's Online Journalism Review by Tom Grubisich, who revisits the subject a little more than…

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Exec Changes at Insider Pages, Merchant Circle

  • November 20, 2006
  • Peter Krasilovsky
  • Online/Interactive

A favorite hobby of mine is reading the industry's tea leaves via the comings and goings of execs at different local companies. Today I am mulling over the departure of Insider Pages VP of Business Development Andrew Shotland and Merchant…

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Details on Yahoo! Deal With Newspapers

  • November 20, 2006
  • Peter Krasilovsky
  • Online/Interactive

The newspaper recruitment deal with Yahoo! first disclosed here in an Oct. 24 post has finally been confirmed, with some interesting twists. The deal puts in place a recruitment network of seven companies with 176 newspapers in 13 of the…

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Richard Rosen’s Primer on Call Measurement

  • November 16, 2006
  • Peter Krasilovsky
  • Online/Interactive

Return on investment for advertising is generally measured by local businesses in terms of phone calls generated, call duration and/or store visits. That isn't changing soon. But for local ad sellers and their advertisers, it remains a challenge to figure…

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Citysearch Pays Google $100 Million a Year?

  • November 16, 2006
  • Peter Krasilovsky
  • Online/Interactive

A dirty secret in the search wars is that you can basically "buy" enough traffic via Google AdWords and other sources to jump to the top of the usage charts. In a recent ZDNet column, Donna Bogatin implied that Citysearch…

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The Washington Post to Revamp Verticals

  • November 15, 2006
  • Peter Krasilovsky
  • Online/Interactive

The Washington Post, following Gannett's "Information Center" approach toward the newsroom, says it will beef up several vertical sections in print and for the Web, including Health, Food and Home. A staff memo from Executive Editor Len Downie Jr., republished…

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Modern Mom, Baskin Robbins in Local Launch

  • November 14, 2006
  • Peter Krasilovsky
  • Online/Interactive

Modern Mom, a Los Angeles-based pioneer in the increasingly crowded "online moms" space, is launching 12 city guides on Wednesday (Nov. 15). Previews of L.A., San Diego, San Francisco, Chicago, New York City and Washington, D.C., are already up. These…

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Outside.in Head Talks ’Place Blogs’ (and More)

  • November 12, 2006
  • Peter Krasilovsky
  • Online/Interactive

First we had Topix aggregating local news and events from thousands of sites. Now we have Outside.in trying to pull off the same idea using hyper-local blogs as a primary source. Steven Johnson co-created the site with John Geraci. He…

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Meeker: Google and eBay Have Local Traction

  • November 9, 2006
  • Peter Krasilovsky
  • Online/Interactive

Very few people are as compelling as Morgan Stanely's Mary Meeker in arguing that the transition of media and commerce dollars to the Internet is under way. For sure, she understands, and anticipates, the macro. At the Web 2.0 conference…

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