Yahoo! EVP Hilary Schneider, during her opening keynote to Kelsey Local '07, emphasized that the company is really zeroing in on local to play a major role in Yahoo!'s growth plans. Local search's share of overall search within Yahoo! went…
Yellowpages.com unveiled the first screen shots of its IPTV Internet Yellow Pages channel at Local '07 yesterday. The shots show a colorful video service that enables users to select and browse by popular categories, with details of nearby businesses also…
Nick Veronis, managing director of Veronis Suhler Stevenson, says he doesn't see a "dollar for dollar" transfer between incumbent media in the local arena and their Internet offspring, but publishers are in a position to make money online. "The big…
The "little guys" at the local level are generally obscured in both the "organic search" and "paid" rankings of the search engines. A search for "home improvement" in "San Diego," for instance, yields just two local contractors in 10 slots.…
The America East show the largest regional event in the U.S. newspaper industry took place last week in Hershey, Pennsylvania, with 1,200-plus attendees. I'd sum it up by saying that the attendees' mostly small and medium-sized markets remain…
Pegasus News, the social network site based in Dallas, made a deal with Fox4 TV for a mutual content swap that would fill Pegasus' news hole, leverage its features (weather, etc.) and increase awareness about it in the community. At…
Most newspaper Web sites have been focused on driving new audiences, but McClatchy sees a gold mine in its existing print circulation. How many local media outlets have 40 percent penetration in this age of fragmentation? Speaking at the Inland…
With the onslaught of online, fragmentation and new advertiser models, newspapers and other local media could have it tough. But perhaps no one has it tougher than the free shopper publications that are distributed at grocery stores, vending boxes, libraries…
New management has taken over at 1-800-SAN-DIEGO, and they're determined to increase awareness in San Diego, boost sales channels, add a text messaging component and expand to other markets, possibly including Orange County, Los Angeles, San Francisco and Portland. 1-800-SAN-DIEGO…
When you have access to $3 million of VC money, you are going to eventually want to spend some of it. That's what Smalltown, an IYP site with social aspects via reviews, calendars and (now) top 10 lists, is doing.…
My sources got it right and IAC's Citysearch is the company that ended up with Insider Pages. Dinesh Moorjani, Citysearch's new VP of strategy and corporate development, says that Citysearch will incorporate Insider's 600,000 reviews from 30 markets into its…
It's really the year of video on the Net, and local video plays a big role in that (and we're talking about more than the big rats that were filmed running amok at the TacoBell/KFC in Greenwich Village). At our…
Hearst Interactive Media has bought into local search in a big way by loaning $8 million in a debenture to Local.com. The amount would translate into roughly 20 percent of the publicly traded company if Hearst converts the debenture notes…
The Los Angeles Times, a great newspaper that has been widely derided for its ineffectual Web site, hopes to turn the site around by bringing in Meredith Artley as its executive editor. Artley previously served as the Web site director…
MerchantCircle may be best known as the bad boy of telemarketing for a negative marketing scheme that went awry last fall. But the eight-person Rustic Canyon start-up promises it has mended its ways and points to a growing base of…
TechCrunch published a report today that Insider Pages, the review site that has been actively shopped for some time, may have found a buyer for more than the $8.5 million it raised last March from Sequoia and Softbank Capital. I…
Canpages, the energized Hicks Muse-owned rival to YPG, has rolled out revised versions of its print Yellow Pages along with a unified brand and a dramatic new Web site, which officially launches at the end of next week. The new…
Local is very, very hot right now. There are so many things going on, not only with Google and Yahoo!, but also with all the hundreds of companies feasting in their wake via direct and vertical and niche channels; in…
The newspaper consortium ("the amigos") that teamed up with Yahoo! for Hot Jobs is planning to invade used autos next, according to a post by newspaper insider Ken Doctor. If it pans out, such an alliance would probably signal that…
Local name sites, whether they are geo-domain (city name) sites or local verticals, have been the low-class players of Internet advertising. People stumble on them, they see ads and maybe click on them, and have no reason to ever come…
