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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky

iPhone: Cool, Wishing It Were More Local

  • July 24, 2007
  • Peter Krasilovsky
  • Devices, Online/Interactive, Yahoo!

I had a great time playing with a friend’s iPhone this weekend. The thing is really nice – even more beautiful in person than in pictures and sturdy beyond expectations. And fun, too. But maybe I won’t buy one for…

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NHL Adds Local IPTV Services

  • July 23, 2007
  • Peter Krasilovsky
  • Ad Sales, General Marketing, Online/Interactive, Shopping, online, Social, Television, Local, Verticals

The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…

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Local.com Buys PremierGuide, Adds 350 Sites

  • July 19, 2007
  • Peter Krasilovsky
  • City Guides, Google, Hyper-Local, Newspapers, Online/Interactive, Verticals, Yellow Pages, Internet

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…

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Localized Social Network for Girls Launches

  • July 16, 2007
  • Peter Krasilovsky
  • City Guides, Online/Interactive, Shopping, offline, Shopping, online, Social, User-Generated Content

Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch…

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Potts Does a ‘Final Word’ on Backfence

  • July 16, 2007
  • Peter Krasilovsky
  • Ad Sales, Blogging, City Guides, Hyper-Local, Online/Interactive, Social, User-Generated Content

Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden…

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Summer Bookshelf: ‘The Ghost Map’

  • July 15, 2007
  • Peter Krasilovsky
  • Hyper-Local, Mapping, Online/Interactive

If you are looking for a great read, pick up “The Ghost Map" from Outside.in cofounder Steven Johnson. The book, published in November, poignantly tells the story of how an amateur scientist and a clergyman use their knowledge of a local…

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Krillion Localizes E-Commerce With SEO

  • July 13, 2007
  • Peter Krasilovsky
  • Hyper-Local, Online/Interactive, Paid Search, Shopping, offline, Social, Verticals

Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…

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Tribune Extends City Guides to L.A. and N.Y.

  • July 11, 2007
  • Peter Krasilovsky
  • Advertising Networks, City Guides, Hyper-Local, Mobile, Newspapers, Online/Interactive, User-Generated Content, Verticals

Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all…

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Insights From Constant Contact’s IPO Filing

  • July 9, 2007
  • Peter Krasilovsky
  • General Marketing, Online/Interactive, SMBs, User-Generated Content

Constant Contact, the leader among e-mail marketing services for small businesses with 120,000 customers mailing out 500 million e-mails a year, has filed for an IPO. In the S1, the company says it is looking to expand its services beyond…

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Superpages Added to IM-Based Local Search Service

  • July 9, 2007
  • Peter Krasilovsky
  • Classifieds, Directory Assistance, Microsoft, Mobile, Online/Interactive, Verticals, Video, online, Yellow Pages, Internet

Starting this fall, Idearc Media’s Superpages may be accessed via instant messaging as a result of a new relationship with Multiplied Media, the Calgary-based provider of Poynt, a local search service that operates over IM. Multiplied Media was formerly known…

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Backfence Shuts Down

  • July 5, 2007
  • Peter Krasilovsky
  • Blogging, City Guides, Hyper-Local, Online/Interactive, User-Generated Content

Backfence announced June 29 that it is shuttering its 13 community sites, which were in the D.C. area, Illinois and Northern California. The ambitious site raised an initial round of $3 million but never had high penetration in its communities…

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EBay Refocuses on Classifieds With U.S. Launch of Kijiji

  • July 5, 2007
  • Peter Krasilovsky
  • Online/Interactive

eBay has quietly launched a U.S. version of Kijiji, a free classifieds service that began in February 2005 and is now serving 17 million users in Canada, France, Germany, Italy, China, Japan, Taiwan, Austria, Switzerland, and India. Kijiji, which means…

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Merchant Circle Reports 140,000 Sign-Ups, Continues Marketing Tactics

  • July 2, 2007
  • Peter Krasilovsky
  • Hyper-Local, Online/Interactive, SMBs

Merchant Circle threw itself a party last week at Nola’s in Palo Alto to celebrate a year in business and registration by 140,000 small businesses. I’m on their Evite list, so I knew about it. It is probably a good…

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Quigo Sees Local Boost From Time Warner Deal

  • July 1, 2007
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Contextual Advertising, Newspapers, Online/Interactive, Paid Search, Verticals, Video, online

For the past couple of years, Quigo's contextual network product, AdSonar, has been a steady alternative to Google and Yahoo! for local media companies (as have competitors such as ContextWeb and FAST AdMomentum). The company currently has more than 200…

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Weber’s FAQ on Community Journalism

  • June 29, 2007
  • Peter Krasilovsky
  • Hyper-Local, News, online, Newspapers, Online/Interactive

New West is a different concept from other community sites. Started two years ago by Jonathan Weber, the former editor of The Industry Standard (the dot-com era trade bible), the seven-person site covers all of the Rocky Mountain region from…

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First Impressions of AT&T U-Verse

  • June 28, 2007
  • Peter Krasilovsky
  • IPTV, Online/Interactive

After a five-hour installation job – apparently, many are longer – I am now among the first in San Diego County to have AT&T U-Verse, a new fiber-based service with a node down the street. They are definitely not calling…

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Watch Out! Local.com Patent Covers Local Crawling

  • June 25, 2007
  • Peter Krasilovsky
  • Google, Online/Interactive, Paid Search, Yahoo!

We can argue somewhere else whether the U.S. Patent Office is helping to foster innovation in 2007 or hinder it. But the bottom line is that yet another wide-ranging, fairly obvious patent has been issued – this time to Local.com…

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3D CityScape Integrates YP/Community Info

  • June 25, 2007
  • Peter Krasilovsky
  • Mapping, Online/Interactive

They're cool, but unless you want to torture yourself, you’ll probably want to use a 3D Virtual Cityscape for less than 15 percent of your local lookups. Watching the innovation in the space, however, is thrilling. The applications are already…

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Verizon LiveSource Launches Free DA

  • June 22, 2007
  • Peter Krasilovsky
  • Directory Assistance, Mobile, Online/Interactive, Yellow Pages, Internet

Following in the footsteps of Jingle Nets’ 1-800-Free411 (and failed services, like inFreeDA), Verizon LiveSource has launched a trial of a free DA service in Boston and Denver. The ad-supported service boasts the catchy number: 800-THE-INFO. It uses Call Genie's…

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On the Road, Talking ‘Local Local’ and ‘National Local’

  • June 22, 2007
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Contextual Advertising, Display Advertising, General Marketing, Online/Interactive, SMBs, User-Generated Content

You learn a lot from talking to local advertisers. Occasionally, I get to leave my ivory tower and give a speech or appear on a panel in front of local advertisers. Generally, I'm talking “Local Local.” A couple of weeks…

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