Auto dealers and real estate brokers (and agents) are increasingly contending with mission creep for their Web needs that require them to have two or more Web sites. Part of the problem is that they must conform to standardized requirements.…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
MerchantCircle has apparently changed its tact for getting small businesses to sign up. In the past, there have been numerous reports that it autodialed SMBs and notified them they had to check out the company's Web site to see their "bad…
Google is simultaneously the most open and most shut business I can think of. On one hand, it is amazingly transparent. You walk around the two campuses in Mountain View and you can walk right by Larry and Sergey's offices.…
Google has been hosting a day-and-a-half local symposium here for local media, directory and vertical partners (and potential partners). Roughly 120 execs have come to the invite-only event -- the glamour of the Google-plex campus, and excellent food and drink, making…
The way Yahoo! breaks up business segments is always instructive -- something we follow closely at The Kelsey Group as we do our best to sort out our Interactive Local Media, Marketplaces and Yellow Pages/Directional Advertising (“The Kelsey Report”) research…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
A major benefit associated with R.H. Donnelley's $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and…
At the ILM:07 conference last week in L.A., we saw lots of great mapping demos from Google, mobilePeople, et al. But it was hard to nail down how maps and their related services (ZIP codes, neighborhood mapping and other spatial…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what does it really do with it? How does it drive…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
Amazon yesterday launched a $399 electronic black-and-white e-reader called “Kindle” that can quickly download books and customized versions of newspapers, magazines and blogs over a limited-use free EVDO network. Seven newspapers are included in the first batch of content: The…
Freedom Interactive President Michael Mathieu told attendees of Piper Jaffray's Global Internet Summit last week in Laguna Beach, California, that his sales teams are focusing on selling a broad array of local marketing products to medium-sized businesses (i.e., a notch…
FatDoor, the well-funded social network based on the privacy-cringing aspects of crawling neighbor information, is going to remain “social” but is likely to change many of its initial directions, perhaps focusing on more personal features. This is the word from…
Zillow is set to provide its 4 million users, Zestimate capabilities, and EZ Ads platform and nascent set of national listings to 285 newspapers, including many members of Yahoo!'s newspaper consortium. It's very much a two-way street. The newspapers, for their…
The brain drain to verticals continues. The latest executive to cross over is Anna Zornosa, who is joining Dealix as executive vice president and general manager. Dealix is Cobalt's provider of sales leads to auto dealers. Zornosa most recently ran…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
