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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky

Curley on HyperLocal, The Washington Post and the New Vegas Venture

  • May 30, 2008
  • Peter Krasilovsky
  • Blogging, City Guides, Hyper-Local, Newspapers, Online/Interactive, Video, online

Some industry bloggers like to throw “Google” in the title to get some attention. For me, it is “Hyperlocal.” And somewhere in the middle of any discussion of hyperlocal is Rob Curley. The hyperlocal maestro has taken his Web 2.0…

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Leader of Washington Post’s Hyperlocal Effort Departs

  • May 29, 2008
  • Peter Krasilovsky
  • Hyper-Local, Newspapers, Online/Interactive

You’ve got to figure if anyone is going to lead the local revolution in the newspaper space it is going to be The Washington Post. To me, the paper signaled its seriousness about getting hyperlocal when it hired two of its…

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DOJ Settlement Has Little Impact on Real Estate Listings

  • May 28, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

Several years ago, it looked like real estate brokerages might be marginalized by “Virtual Office Websites” (VOWs) that grabbed multiple listings service listings from the Web, using a licensed agent. They then acted as cut-rate sales agents to home buyers.…

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Technology and My Trip to London and Paris

  • May 27, 2008
  • Peter Krasilovsky
  • Google, Newspapers, Online/Interactive, Yellow Pages

Travelling abroad and keeping your job is pretty easy these days with seamless smartphone access. But I noticed a few things during a trip to London and Paris last week that gave me some food for thought. London • The…

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CBS Expects Local Benefit From CNET Buy

  • May 16, 2008
  • Peter Krasilovsky
  • Online/Interactive, Verticals

In its bid to establish itself as a meaningful online company, CBS Interactive has downplayed its traditional strength in local vis-a-vis TV stations, radio stations and outdoor. The company’s just announced acquisition of CNET for $1.8 billion doesn’t necessarily change…

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ICMA Brussels: Shopper Pubs Focusing on Reverse Publishing, Verticals, Mobile

  • May 16, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Online/Interactive, Video, online

Shopper publications attending the International Classified Media Association meeting in Brussels this week -- the vast majority from outside the U.S. -- are showing resilience against the challenges of the Internet, and looking at new models to sustain their existing…

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SmallTown Offers ‘WebCards’ Via Google Gadget Ads, Others

  • May 13, 2008
  • Peter Krasilovsky
  • City Guides, Hyper-Local, Online/Interactive, SMBs

SmallTown, the Bay Area hyperlocal company, is changing its core focus and will concentrate mostly on getting wider distribution of its WebCards microsites for small businesses. While the nine-person company will continue to maintain its hyperlocal sites, which are now…

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Kill the Innovators: San Diego U-T Lays Off Online Leaders

  • May 11, 2008
  • Peter Krasilovsky
  • City Guides, Newspapers, Online/Interactive, Radio, Verticals

These are tough, fast-changing times for newspapers, and many of them are taking severe measures to get back on track. Sometimes, it means putting the innovative online guy in charge of print too, as Bay Area News Group has done…

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MojoPages Claims Traction; Announces Deals With Key Players

  • May 8, 2008
  • Peter Krasilovsky
  • City Guides, Coupons/Deals, Online/Interactive, Verticals, Video, online

Despite some traction by sites like Yelp -- OK, specifically Yelp -- the hybrid IYP/rating-and-review segment remains something of a question mark in the industry. It remains to be seen whether such sites can attract a large number of frequent…

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Drilling Down on Local ’08: AOL Reinvests in Local

  • May 6, 2008
  • Peter Krasilovsky
  • City Guides, Conferences, Online/Interactive, Verticals

AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its…

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Drilling Down on Local ’08: More from Google and Cars.com on Verticals

  • May 6, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Google, Newspapers, Online/Interactive, Verticals

Google is a collaborative partner with all verticals, and generally speaking, has no interest in competing with them, per Adrian Madland, Google’s head of automotive strategic partnerships, who was speaking at Drilling Down on Local '08 (a session also covered…

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(Most of) Admission Corp. Sold to Cobalt Group

  • May 6, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

Admission Corp. has sold its Spotlight Ads division to Cobalt Group, which provides services to over 40 percent of U.S. auto dealers. The company retains control over its intellectual property and Marketplaces businesses, which account for a small piece of…

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Drilling Down on Local ’08: Yahoo!’s Michael Yang on Verticals

  • May 6, 2008
  • Peter Krasilovsky
  • Conferences, Online/Interactive, Verticals, Web 2.0, Yahoo!

If you believe at all in the “marketplace” vision of next generation commerce, it is hard to dispute that Yahoo! remains front –and- center as a verticals factory. This core strength of Yahoo!’s is especially important to note in the…

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MediaNews Group Adds Health Vertical

  • April 29, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, User-Generated Content, Verticals, Video, online

MediaNews Group, the fourth largest newspaper publisher with titles such as The Denver Post and The San Jose Mercury News, has teamed up with TauMed to launch a video-centric health vertical. The vertical launches this month at four of MNG’s…

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AdReady Focuses on SMBs; 9,000 Take Premade Creative

  • April 24, 2008
  • Peter Krasilovsky
  • Display Advertising, Online/Interactive, SMBs

Search has its limitations for local businesses. In fact, many would just as soon place media rich display ads, but for the expense and creative challenge of developing the ads. That’s the hurdle being addressed by AdReady, a venture-backed Seattle company…

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KP-Backed SpotMixer Enters Fray for SMB Video

  • April 24, 2008
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Video, online

The market to produce, distribute and/or enhance small-business videos has intensified in recent months, as TurnHere, Denver MultiMedia, DMC, Spot Runner, Mixpo, BuzzSpot, EZ Show, Spotzer and others have competed (often via third-party Yellow Pages and city guides) to land…

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Kelsey Seattle Next Week: Google, Avvo, Loladex +++

  • April 22, 2008
  • Peter Krasilovsky
  • Conferences, Online/Interactive

At long last, The Kelsey Group’s Drilling Down on Local: Marketplaces program is just around the corner. Our version of Coachella (or Woodstock) takes place NEXT WEEK, Wednesday to Friday, April 30-May 2, at The Westin in Seattle. We think…

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The Examiner’s Free Metro Model; 2 Million Uniques

  • April 17, 2008
  • Peter Krasilovsky
  • City Guides, Classifieds, Hyper-Local, Newspapers, Online/Interactive, Yellow Pages, Internet

In light of BostonNow’s closure this week (apparently for investment-related reasons), I’ve been mulling over the future of free metro papers in the U.S. The Chicago Tribune, The Washington Post and The San Diego Union-Tribune are among newspaper companies that…

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Schibsted’s March to 60% Digital Revs

  • April 15, 2008
  • Peter Krasilovsky
  • Google, Newspapers, Online/Interactive, User-Generated Content

I am always leery of reports that point to a “Scandinavian miracle” (or a “Massachusetts miracle” or what have you). But a December 2007 NAA Growing Audience report has some valuable details about how Schibsted Media, the Scandinavian publishing giant…

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Retail Services Beyond Store Locators: Where2GetIt

  • April 14, 2008
  • Peter Krasilovsky
  • Coupons/Deals, Mapping, Mobile, Online/Interactive, Shopping, offline, Shopping, online

Local retailers are increasingly going beyond store locators to drive sales. The extensions to store locators include brand locators, coupons, menus, trip planners, and even guides to where Wi-Fi, nonsmoking and RV parking can be found. A leading vendor in…

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