Scripps Network Digital's new real estate site, FrontDoor.com, has developed an impressive list of ways real estate pros can use video. Presenting at Inman's Real Estate Connect conference last week in San Francisco, VP Kelly Rourke said video is critical…
The Wall Street Journal today wrote about the challenges that newspapers have in trying to sell to small local businesses. Beth Lawton at the Newspaper Association of America kindly asked us to add some context to the article (subscription required). Here…
The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and local search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search.…
To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals,…
The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…
Michael Rogers, The New York Times Co.’s futurist-in-residence, told Inman Real Estate Connect attendees last week that over the next few years, “mobile [will be] the most important piece of the interactive space.” Largely driving the adaption of mobile will…
New media pioneer Deanna Brown, who is running Scripps Networks Digital after stints at CondeNet, AOL and Yahoo, told Inman Real Estate Connect attendees last week that their responsibility is to make sure real estate brokers are “on mobile, the…
Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while in San Francisco for Inman, I found “Tartuffe” by the African-American Shakespeare Co. when I searched “San Francisco” and “Theater.” It was…
Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not…
Craigslist is arguably the No. 1 real estate site with real estate-oriented page views in the “low billions per month." So it makes sense to have founder Craig Newmark address the first day of the Inman Real Estate Connect conference…
Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted,” “easy,” “CPMs,” “environment,” “contextual,” “behavioral” and “geo-centric,” said Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.…
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (where…
The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high-profile…
A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or…
As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a…
CityVoter.com, a review and “best of” voting site that powers Web sites for TV stations and other traditional media outlets, has signed a new deal that will boost its count of Hearst-Argyle TV affiliates from five markets to eight. The…
Pegasus News is launching an iPhone App on July 11 to coincide with the launch of iPhone 3G. The app for the Dallas city guide will feature events, restaurants, drinks, Wi-Fi and garage sales, all searchable by the hour and…
NBC Universal, along with Bain Capital and The Blackstone Group, has agreed to acquire The Weather Channel from Landmark Communications for a figure reported to be $3.5 billion. The deal is the first of several sell-offs for Landmark, which also hopes…
Telstra, the parent company of Sensis, the Australian-based Yellow Pages company, has acquired 55 percent of Autohome/PCPop, which runs Autohome.com.cn, a Chinese auto portal, and Norstar Mediatwo, a Chinese CNET-like tech site. The two properties complement Telstra’s 51 percent share in SouFun,…
We have learned that Gannett is acquiring the parts of ShopLocal that it doesn’t already own from partners Tribune and McClatchy. ShopLocal’s stated mission is "connecting advertisers and consumers, online and in-store." ShopLocal's efforts generally center on localized circulars, targeted…
