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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky

BIA/Kelsey Commentary: Wardak on the Money Supply and the Media Business

  • February 26, 2009
  • Peter Krasilovsky
  • Financial Results, Forecasts, Funding, Mergers & Acquisitions, Online/Interactive

Last fall, a report from Sequoia Capital was widely circulated, strongly suggesting that companies sit on their capital and wait out what was sure to be a very slow and painful period. Now it’s gotten worse. For the past several…

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Sears Launches ServiceLive, a Leads Site

  • February 24, 2009
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Verticals

Sears will try to leverage its identity with home improvement and repair with ServiceLive, a new leads provider for service pros that is being pitted against ServiceMagic, Angie’s List, DoneRight and others. The tagline for the service, which begins a…

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Entrepreneur Watch: Cazoodle Crawls Vertical Listings

  • February 24, 2009
  • Peter Krasilovsky
  • Classifieds, Google, Online/Interactive, Verticals

Cazoodle, a new listings-based service, has launched from the incubator at The University of Illinois at Champaign-Urbana (yes, Marc Andreeson’s former territory). The site currently crawls for apartment listings and shopping. Additional vertical categories such as events are anticipated, notes…

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AOL Adds Classifieds; Partners With Oodle

  • February 23, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

AOL Local has teamed with Oodle to launch AOL Classifieds in the U.S. and Canada. In addition, AOL is launching a U.K. classified site at the end of the week. Oodle aggregates listings from more than 250 partner sites (including…

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ESPN to Launch Local Chicago Web Site

  • February 23, 2009
  • Peter Krasilovsky
  • Online/Interactive, Radio, Traditional Media, Verticals

ESPN, which is 80 percent owned by Disney and 20 percent owned by Hearst, has been a leader in verticalizing its brand and content, with dozens of properties covering everything from the core network to ESPN Desportes to the retail stores.…

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Local.com Revamps Site; Profitability Expected by Year-End

  • February 20, 2009
  • Peter Krasilovsky
  • Advertising Networks, Online/Interactive, User-Generated Content

Local.com has made its first substantive changes to the site in over a year. CEO Heath Clarke says the changes make it easier to find all the varied content on the local portal. It will also make it easier for…

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The Los Angeles Times Debuts ‘Mapping L.A.’

  • February 19, 2009
  • Peter Krasilovsky
  • Blogging, Mapping, Newspapers, Online/Interactive

The Los Angeles Times today debuted “Mapping L.A.,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories…

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HelloMetro Rides Google’s City Name Keywords

  • February 19, 2009
  • Peter Krasilovsky
  • City Guides, Google, Hyper-Local, Mapping, Mobile, Online/Interactive, Yellow Pages, Internet

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, Kentucky, and has since grown to include 15 staffers, including five direct…

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ReachLocal Adds Display to Search Offering

  • February 18, 2009
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Contextual Advertising, Online/Interactive, Paid Search

Clearly, SMB marketing is no longer just about local search and directory listings. While search remains an important piece of the pie, display is emerging in its own right.  Marchex, AdReady, Cobalt’s Admission, MediaTraks, Mixpo and Jivox are among those…

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WeddingBook.com: Will TripAdvisor Concept Work for Weddings?

  • February 17, 2009
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Verticals

TripAdvisor was one of those rare Web 2.0 breakthroughs where the power of the crowd created a viral energy all its own (and enough traffic to sell advertising). Now Stephen Kaufer, founder and CEO of TripAdvisor, along with Dan Saul,…

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Jivox Launches ‘Video Engagement Scores’

  • February 17, 2009
  • Peter Krasilovsky
  • Advertising Networks, Online/Interactive, Video, online

Operating on the assumption that most small businesses are either too impatient or don't have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red,…

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Valpak’s Newspaper Ads: ‘The Original Consumer Stimulus Package’

  • February 17, 2009
  • Peter Krasilovsky
  • Ad Sales, Coupons/Deals, Online/Interactive

One area that is thought to be doing comparatively well in the poor economy is coupons, both in print and online. Valpak, the blue envelope coupon company put on the market by Cox Enterprises last August, reinforced that mind-set today…

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Zagat Dives Into Local Health-Care Ratings With WellPoint/Anthem

  • February 16, 2009
  • Peter Krasilovsky
  • City Guides, Online/Interactive, User-Generated Content, Verticals

Zagat, which publishes consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health-care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem Blue Cross customers, reports…

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BIA/Kelsey Commentary: Fratrik on Google’s Departure From Radio

  • February 13, 2009
  • Peter Krasilovsky
  • Ad Sales, Google, Online/Interactive, Radio

BIA, which is Kelsey’s parent company, works closely with radio station groups and other traditional media players in finance, operations and strategy. Mark Fratrik has been watching Google's efforts in radio sales (“Google Audio Ads”) from the inside. In the aftermath of…

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CV’s HomeGain Signs With The Washington Post (too)

  • February 12, 2009
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive, Verticals

Yesterday, Trulia announced it was replacing Classified Ventures’ HomeFinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via a new deal with CV’s HomeGain. The deal with HomeGain provides paid…

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Come to Marketplaces 2009 (March 16-18 in LA)

  • February 11, 2009
  • Peter Krasilovsky
  • Conferences, Online/Interactive

Hmmmm … Save money and schedule meetings with 10 or 100s of interactive local companies in one place ... meet a lot of new ones. Learn from the industry’s top speakers … get some cutting-edge research from Kelsey. “Go home…

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Real Estate Coup: The Post Quits CV’s HomeFinder for Trulia

  • February 11, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after CV's introduction of the HomeFinder brand, which replaces the HomeScape brand. The…

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Largest MLS Launches Consumer-Facing Real Estate Portal

  • February 10, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

Multiple Listing Services are generally seen as technologically backward sites restricted to Realtors. But this may change, if a new consumer-facing model takes off. Specifically, Local Matters, the social media vendor launched by MapQuest founder Perry Evans, has teamed with…

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Oodle Raises New Round; VCs See Opportunities in ‘Social Classifieds’

  • February 10, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Social

Oodle, the mega classified platform company, has raised an additional $5.6 million from its existing investors, which include Greylock Partners, Redpoint Ventures and JAFCO Ventures. The company has raised $24 million in total. Noting that Oodle has recently signed companies…

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ITV Lives! Gray TV Stations Set for ‘Clickable TV’

  • February 9, 2009
  • Peter Krasilovsky
  • AT&T, Online/Interactive, Television, Local

Interactive television once vied with the Internet (and dedicated online services) as the best conduit for interactive content. That fell by the wayside in the mid-1990s. Today, ITV solutions are largely limited to simpler Internet-like apps like photo collections, Yellow…

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