EBay’s Shopping.com has teamed with Krillion to launch The Krillion 360 Product Locator, which steers shoppers toward both online e-commerce sites and local retailers. The Locator can be added as a button to any Web site. On one level, The…
After years of resisting the urge to buy a GPS -- I generally know where I am going -- GPS prices have come down so much that I broke down and paid $190 on Amazon for a Garmin Nuvi 760…
AdReady's template banner ads and media campaigns for SMBs will soon be available via Yahoo. The deal represents a major win for AdReady, which is already resold on a white-label basis by The New York Times, The Boston Globe, Univision…
TV stations have been behind the curve to leverage the local Web, but top station groups now routinely have dedicated new media executives, often with the rank of vice president or higher, according to a new survey by TV Newsday.…
A lot of small businesses are tinkering with mobile media, especially adding Twitter. We heard recently from sales consultant Mel Taylor that Naked Pizza in New Orleans, which is backed by netpreneur Mark Cuban, is getting 15 percent of its…
Jeff Zucker, president and CEO of NBC Universal, told paidContent that NBC's TV station Web sites have transcended the TV medium to go local in a bigger way. That’s one of the reasons they’ve been rebranded for geo-qualifiers, rather than…
The extension of Yellow Pages’ reach via other media is well under way. We’ve seen versions of Yellow Pages advertising on the Web, CD-ROMs, billboards and interactive TV. And we've heard Yellow Pages advertising on various phone services as well.…
TV and local social media are being integrated in "Prius Neighborhood," a new “community-generated” TV program that will highlight the green sensibility of Toyota’s Prius hybrid. Gas pumpers will watch the program on pumpside TVs at more than 1,000 gas…
Niche networks make a lot of sense, given that local media sites are often under-delivering and reach similar audiences, and many blogs and sites really aren’t equipped to sell advertising. The newest niche network is the Voice Local Network, which…
John Brod, Patch.com AOL reaffirmed its strong interest in local today, announcing that it is purchasing Patch.com, a 25-person hyperlocal service invested in by new CEO Tim Armstrong when he was still at Google, and Going.com, an events-driven social network…
Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to…
IAC Chair Barry Diller, in an interview with paidContent, noted that organizing local information remains a series of “impossible tasks.” "There are so many merchants, so connecting [local activity] into a service that gets you the things you want to…
Local media consultant Mark Potts writes in his blog that “Yelp is doing the kind of fundamental damage to newspapers' traditional local entertainment listing and reviewing role that Craigslist did to classifieds.” For Potts, that means more bad news for…
Ratings and reviews of service professionals are increasingly sought when consumers are ready to make a choice. But doctors and hospitals remain a last frontier in review-dom. And that's the way it will remain, if some elements in the medical…
Should classified services continue to list page after page of listings, or take advantage of search capabilities to spotlight listing matches? That’s a dilemma every classified service has had to contend with. Advantages of traditional listings are they are easily…
The Los Angeles Times' ambitious Mapping LA project, which classifies 30,000 city blocks by neighborhood and soft launched in February, has made 100 changes based on 1,500 comments from readers. “In some cases, the first public draft of our map…
Target expects to add some editorial oomph to its designer items by hiring Comcast’s Daily Candy to independently select and write about them in the “Red Hot Shop,” a new section of the Target site co-branded with Daily Candy. All…
In the wake of GM’s bankruptcy, auto dealers are being pitched mobile applications and other technology that would steer likely customers their way. Cars.com reports success with its mobile app, and now Cobalt, a major provider of tech and marketing…
Driven by the vision of newspaper innovators Rob Curley and Chris Jennewein, Greenspun Media, the publisher of The Las Vegas Sun, has spent heavily to develop a next generation local media division focused on online video, databases and other services.…
Google, Yahoo, Merchant Circle, SMBLive, Yellowbot and various IYP sites have induced hundreds of thousands of small businesses to sign up for free websites and landing pages. MerchantCircle alone reports 750,000 signups. These kinds of companies are providing state-of-the-art features…
