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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky

LogMyCalls Acquires CallSource’s Media and Publishing Division

  • March 31, 2015
  • Peter Krasilovsky
  • Call Monetization, Mergers & Acquisitions

Marking an end of an era, CallSource has sold its media and publishing division to LogMyCalls (formerly ContactPoint.) The sale reflects several things about the evolution of the call management space -- which remains absolutely vital to the local and…

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At BIA/Kelsey NATIONAL: Top Takeaways

  • March 30, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

The third version of BIA/Kelsey NATIONAL just wrapped last week in Dallas, following our 2014 NATIONAL event in Atlanta and our 2013 event in Boston. Taking twists and turns as it develops, the topic of "national marketing, local targeting" is…

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GOLOCAL Award Finalists Set for BIA/Kelsey NATIONAL Next Week

  • March 17, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

When we started the GOLOCAL Awards last year at our Atlanta NATIONAL show, we felt there was a real gap in awareness about the great local campaigns by national and regional brands. The diversity and quality of what was entered…

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UBL, Advice Interactive Group Will Merge; SEO + Syndicated Listings

  • March 16, 2015
  • Peter Krasilovsky
  • Listings Providers, Local, Mergers & Acquisitions, Paid Search, SEM, SEO

UBL, a publicly-owned syndicator of updated business listings and profiles, is merging with The Advice Interactive Group, a fast-growing search marketing firm that has evolved into a full service agency. The merged company is slated to earn nearly $20 million…

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UBL, Advice Interactive Group Will Merge; SEO + Syndicated Listings

  • March 16, 2015
  • Peter Krasilovsky
  • Listings Providers, Local, Mergers & Acquisitions, Paid Search, SEM, SEO

UBL, a publicly-owned syndicator of updated business listings and profiles, is merging with The Advice Interactive Group, a fast-growing search marketing firm that has evolved into a full service agency. The merged company is slated to earn nearly $20 million…

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Analysis: Walmart Pulls Out from Google’s Local Inventory Ads

  • March 9, 2015
  • Peter Krasilovsky
  • Google, Shopping, offline

Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include…

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Analysis: Walmart Pulls Out from Google's Local Inventory Ads

  • March 9, 2015
  • Peter Krasilovsky
  • Google, Shopping, offline

Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include…

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BIA/Kelsey NATIONAL Focus: Where2GetIt’s Manish Patel on ‘Chief Location Officers’

  • March 5, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

Chief Marketing Officers will become "Chief Location Officers" if Where2GetIt CEO Manish Patel has any say about it. Patel is a featured speaker at BIA/Kelsey National in Dallas March 25-27 appearing on a platform leaders panel with Netsertive's Brendan Morrissey,…

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BIA/Kelsey NATIONAL Focus: Where2GetIt's Manish Patel on 'Chief Location Officers'

  • March 5, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

Chief Marketing Officers will become "Chief Location Officers" if Where2GetIt CEO Manish Patel has any say about it. Patel is a featured speaker at BIA/Kelsey National in Dallas March 25-27 appearing on a platform leaders panel with Netsertive's Brendan Morrissey,…

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Booker Raises $35 Million: CEO Josh McCarter Talks With BIA/Kelsey

  • March 3, 2015
  • Peter Krasilovsky
  • Funding, Online/Interactive, SMBs

Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that "drive more value to merchants," said CEO Josh McCarter, in a discussion with…

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56 Speakers Set for BIA/Kelsey NATIONAL, March 25-27: Cars.com’s Mitch Golub Added

  • March 2, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…

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56 Speakers Set for BIA/Kelsey NATIONAL, March 25-27: Cars.com's Mitch Golub Added

  • March 2, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…

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New BIA/Kelsey Report Shows Momentum for Card-Linked Offers

  • February 27, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Mobile Payments

BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of…

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CardLinx Summit: Facebook Eyes Role in ?Unlocking Commerce?

  • February 27, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social

Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…

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CardLinx Summit: Facebook Eyes Role in ‘Unlocking Commerce’

  • February 27, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social

Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…

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Facebook Goes Up Against Craigslist and eBay (Sort of)

  • February 13, 2015
  • Peter Krasilovsky
  • Classifieds, Facebook

Craigslist has outlasted its challengers, and remains the platform to beat for classifieds, or "things to sell" marketplaces. eBay, similarly, remains a leader for the sale of goods - although most are not geographically oriented. Amazon is also active in…

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Yelp Buys Eat24, Taking Online Delivery In House

  • February 11, 2015
  • Peter Krasilovsky
  • Mergers & Acquisitions, Verticals

Yelp is acquiring Eat24, the online delivery and pickup service that competes with GrubHub, Delivery.com and other national and regional players for order-taking, food search and discovery. The service is being acquired for the equivalent of $134 million ($75 million…

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BIA/Kelsey National, March 25-27, Dallas: All Star Lineup, Program

  • February 3, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference "extras." Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and…

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On Demand Home Services Rev Up: HomeAdvisor, Serviz Weigh In

  • January 21, 2015
  • Peter Krasilovsky
  • Mobile, Verticals, Yellow Pages

A sea change in home repair habits is occurring, as consumer segments begin to shift from Do It Yourself to Do it For Me models where people are seeking professionals to do everything from changing light bulbs to building decks.…

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Mark Your Calendars: BIA/Kelsey NATIONAL, March 25-27, Dallas

  • January 21, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences, Facebook, Leading in Local: The National Impact, SMBs

It's here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas. The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships…

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